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Vertuals strengthens leadership team with two new hires

MUMBAI: Vertuals, the digital content specialist unit from IdeateLabs has bolstered its team with the appointment of two industry stalwarts Rekha Rao and Sandeep Vasudevan as business heads. Based in Mumbai, they will report to the managing partner, Ajay Tripathi. Rao has been in the industry for...

MAM Media and Advertising People
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IdeateLabs wins social media mandate for Thomas Cook India

MUMBAI: IdeateLabs, one of the biggest independent full-service digital ecosystem, has won the social media mandate across Thomas Cook India’s business lines - including Holidays Outbound and Domestic & Foreign Exchange in a multi-agency pitch. IdeateLabs already caters to top-notch clients in...

MAM Media and Advertising Account
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IdeateLabs launches proprietary digital analytics tool iCOGZ

MUMBAI:  IdeateLabs today announced the launch of iCOGZ – a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives each marketer a single dashboard view of their digital assets, ad campaigns, marketing automation and analytics; all on one platform...

MAM Media and Advertising Digital Agencies
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Women's Day 2019: Top women execs on how brand activism is promoting gender equality

Gender stereotypes are as common as stones in our streets. A few of them are so seamlessly merged that people have actually started believing them as a part of the structure. The advertising world probably has been the most consistent in addressing the gender parity.

MAM Media and Advertising People
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IdeateLabs forays into digital branded content creation and community building

Over the last two decades IdeateLabs has established itself as one of India’s biggest independently funded end-to-end digital media companies.

MAM Marketing MAM

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