NEW DELHI: The International Cricket Council (ICC) is inviting proposals to create, develop and implement an integrated marketing and PR campaign to drive global awareness of the ICC Men’s T20 World Cup 2021, scheduled to be held in India during October-November next year.

Interested agencies can send in their requests for proposals before 30 November 2020. 

The council stated in a memo, “Applicants must be experienced Advertising, Marketing and PR agencies who have a proven track record of developing successful, innovative and engaging consumer campaigns for world-class sporting events or other global events of note. Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.”

The ICC will issue the RFP document on Monday, 7 December 2020, subject to the prior receipt of a signed non-disclosure agreement.  Applicants will be given an opportunity to submit clarification questions relating to the RFP until Monday, 21 December 2020.