Mumbai: The digital mandate for Flipkart Health+ was awarded to the digital expert of Madison World's innovative market solutions HiveMinds. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded. HiveMinds will be in charge of achieving the digital performance goals using all the publisher networks and digital channels accessible under the new mandate.

Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm. In order to provide clients with simple and convenient access to high-quality, reasonably priced pharmaceuticals and healthcare products from independent sellers, the Flipkart Health+ App, a digital healthcare marketplace platform, was introduced on 6 April, 2022.

Flipkart Health+ chief business officer Arvind Charanyan V commented, “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

“We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country,” said HiveMinds chief strategy officer Deepti Bhadauria.