MAM

HiveMinds bags digital mandate for Flipkart Health+

HiveMinds will be in charge of achieving the digital performance goals.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/06/22/hiveminds.jpg?itok=yy0HCswi

Mumbai: The digital mandate for Flipkart Health+ was awarded to the digital expert of Madison World's innovative market solutions HiveMinds. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded. HiveMinds will be in charge of achieving the digital performance goals using all the publisher networks and digital channels accessible under the new mandate.

Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm. In order to provide clients with simple and convenient access to high-quality, reasonably priced pharmaceuticals and healthcare products from independent sellers, the Flipkart Health+ App, a digital healthcare marketplace platform, was introduced on 6 April, 2022.

Flipkart Health+ chief business officer Arvind Charanyan V commented, “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

“We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country,” said HiveMinds chief strategy officer Deepti Bhadauria.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/love-depot.jpg?itok=lULO-t3u
TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/cannes.jpg?itok=jEqcKSFD
Cannes Lions 2022: Decoding Pixel Party’s award-winning campaign

A wholly independent Indian content and experience company and one of the key partners behind the ‘The Unfiltered History Tour’ campaign Pixel Party has created history at the Cannes Lions: The International Festival of Creativity.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tmw.jpg?itok=VGM6H_gY
Trivayu Media Works aims to double client base; focus on newly built startups

Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/asics-india-prasidh-krishna.jpg?itok=CcQo87X2
ASICS India inks deal with cricketer Prasidh Krishna

Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/tenovia.jpg?itok=_OGeLsLj
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/khaby-lame.jpg?itok=v6oXcdpq
Binance ropes in TikTok fame as brand ambassador

Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/002.jpg?itok=sDQIdovk
Adani Sportsline and Indian Olympics Association (IOA) join hands as principal sponsor partners

The sports arm of the Adani Group, Adani Sportsline has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/kinder.jpg?itok=0bw3-sYx
Ferrero India, Discovery Channel launch Kinder Joy’s ‘Natoons’ collection

The confectionery brand of Ferrero, Kinder Joy (manufacturers of sweet-packaged products) has announced its portfolio expansion in India with the launch of Kinder Joy ‘Natoons' emphasising the purpose of ‘Learning about Animals’ for kids.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/go-daddy.jpg?itok=HPXcxIr7
GoDaddy launches new campaign aimed at giving ‘visibility’ to SMEs

GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more...

MAM Marketing Brands