MAM

Harkness Screens joins the fight against COVID-19

To begin manufacturing curtains, aprons and face shields for frontline workers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/07/harkeness.jpg?itok=kX9AuUDG

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US, the UK, France, India and China, the effects of COVID-19 and the coronavirus have been felt by all branches of the Harkness tree. With going to the cinema and large gatherings off the agenda for the foreseeable future, Harkness Screens now shift to focus on how they can help those on the frontline best.

With 90 years’ experience working with screens surfaces, PVC having been the core material used for majority of this time, Harkness have the process and the skills and belief that they can instead provide durable and protective clothing and equipment for those on the frontline, fighting COVID-19. Harkness have prototype designs of medical curtains and heavy-duty PVC aprons using the PVC usually used to create a movie theatre’s silver screen. These could be rolled out into a number of different environments, such as the fast food, hotels, restaurants and supermarkets.

With a firm belief that Harkness Screens can offer much-needed protection and help in these difficult times, Mark Ashcroft, CEO of Harkness Screens, said: “For us, this pandemic could be felt at the tail end of last year when the onset of it in China meant that our factory remained closed from Chinese New Year to the end of March. As a result, when COVID-19 reached the other regions we operate in, we knew what to expect and were proactive in thinking of new ways to help. Our team across the world have been collaborating to think of products that could help those on the frontline. I have seen images of medical staff at drive through testing centres in the USA and the UK wearing aprons that are made from a material no thicker than that of a plastic bag you can get from a grocery store. They blow in the wind easily and expose people putting themselves in danger of contracting the disease.”

He further added, “These heavy-duty aprons made out of PVC would sit far stiller and would take much more than a breeze to disrupt them. We truly believe that we can help those on the frontline at the moment and hope that people take us up on our sincere offer to provide assistance in these unprecedented times.”

Chief Scientist and Director of R&D (research and development), Laurent Espitalier believes that all of Harkness’ ideas are well within the skillset and capabilities of Harkness staff all over the world. He said, “All of the concepts we have come up with use the same techniques and technology that we use every day in the manufacturing of cinema screens. Things like the medical curtains have a place in all critical industries, maintaining high rates of production and can be very easily produced by us. Speaking to my colleagues all over the world, who are in different stages of this pandemic, I am sure that Harkness Screens can offer help where it is most needed. The fact that we have such a wide global footprint means that we can help countries and provide them with high quality PVC products, because we have a wealth of knowledge in that material.”

Harkness Screens are also currently developing other ideas that could help commercial industries maintain high standards of health and safety, both during and post the COVID-19 pandemic.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/bharat-pe.jpg?itok=uc8nm8RI
BharatPe appoints Ex-Walmart Labs' Ankur Jain as chief product officer

MUMBAI: BharatPe has strengthened its leadership team by appointing Ankur Jain as chief product officer. Ankur will be responsible for the complete product lifecycle and innovation at BharatPe. Jain is the fifth CXO at BharatPe and joins Vijay Agarwal (CTO), Nishit Sharma (chief revenue officer),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/nrreaj.jpg?itok=j7bA8WZs
Hansa Customer Equity names Neeraj Pratap Sangani as COO

MUMBAI:  Hansa Customer Equity Pvt Ltd, part of the R K Swamy Hansa Group, has appointed Neeraj Pratap Sangani as the chief operating officer.  Sangani is an alumni of UCLA Anderson School of Management and a keen proponent of behavioural economics having completed his professional certifications...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tconsult.jpg?itok=_6SB4v0P
WATConsult wins e-commerce mandate for Nobel Hygiene

Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the e-commerce duties for Nobel Hygiene, India’s first and leading makers of adult diapers. For the record, the company owns the adult diaper brand - Friends, the baby diaper...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/Rohan_Mehta-Chandni_Shah.jpg?itok=HodTwN72
Digital marketing to see an upsurge in advertiser movement post-Covid

NEW DELHI: The Covid2019 pandemic has impacted the business community in a number of ways. However, the one industry that seemed to have gained from the pandemic is digital marketing. It was already growing at a rapid phase within the country and the lockdown came as a great catalyst for boosting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/experiential%20marketing.jpg?itok=ZYalZ5PG
Challenge status quo through experiential marketing

MUMBAI: As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/communication.jpg?itok=vgqJYKKI
These brands faltered in their communication

NEW DELHI: There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/ritu.jpg?itok=hC78_P7t
Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights...

MAM Marketing Above The Line
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/ir.jpg?itok=_e7cYhSj
Investment vs returns: What ad agencies should know during Covid2019

Advertising and marketing agencies have witnessed a different horizon during the Covid2019 pandemic, especially the ones serving digitally. Several brands have diverted their marketing spends towards digital mediums, while several others still believe in traditional advertising as the sole solution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/fasttrack.jpg?itok=u4N3U7WJ
Fastrack x Ananya Panday: The Fit Outs collection of watches

MUMBAI: Fastrack launched its first co-created collection of Watches and Bags for girls with the youth style icon, Ananya Panday. The young girls of today have a fashion repertoire that ranges from a casual, sporty for everyday looks, bling look to make a fashion statement at a party and even an...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required