MUMBAI: Global wellness brand, Vahdam India has appointed Sneha Beriwal as its chief marketing officer to shape, drive, and execute its marketing strategy, the company announced in a statement.

Beriwal will be leading the entire marketing function at Vahdam India globally & will report to the founder/CEO Bala Sarda.

He brings in over 17 years of experience. Before Vahdam, she worked at Aditya Birla Group for five years where she started as AVP - marketing at Aditya Birla Payments Bank, and then became the head - brand & campaigns at Aditya Birla Fashion and Retail– Pantaloons, before serving as joint vice-president, marketing at Aditya Birla Health Insurance Company in 2022.

She has also worked across diverse consumer goods companies that include Nestle, Dabur, Westmill Foods and Novartis.

“I’m very excited to welcome Sneha to our team. She has joined Vahdham at an exciting time of growth and brings a tremendous amount of marketing expertise with her. As chief marketing officer, she will be leveraging her capacity for storytelling and brand building to help the company usher in the next level of growth,” said Sarda.

“I am excited to partner in Bala Sarda’s vision of building a Global brand from India. Vahdam has all the ingredients ready for creating a very unique and compelling brand. The vision, the product and the ambition to create something global is a combination that's unique to Vahdam, and that is what has excited me to join Vahdam. I want to use my experience in brand building, storytelling and focusing on the customer and contribute to this growing purpose led organization,” said Beriwal.

Vahdam India was founded in 2015 by Bala Sarda with a mission to build a home-grown Indian brand for the world. According to the company, it has raised over Rs 290 crore in funding from marquee funds like IIFL, Sixth Sense Ventures, Fireside Ventures & more.