NEW DELHI: Today marks the one hundred fifty first birth anniversary of the father of the nation, Mahatma Gandhi. The uniquely pivotal role he played in India's struggle for independence is known to one and all. With ‘ahimsa’ and ‘satyagraha’ he changed the fate of an entire nation and its people.
Self-discipline, perseverance and self-sufficiency are some of the values Bapu espoused. For him, Khadi was a roadmap to becoming ‘atmanirbhar’: by encouraging local production and freeing India from the British yoke by adopting Swadeshi goods. Khadi was a tool to unite Indians at all levels. He taught us to be the change we wished to see in the world.
On the occasion of Gandhi Jayanti, brands try to reflect on these ethos and pay their tribute to this great leader. Brands across the board – from Khadi India, SBI, Unacademy to Tech Mahindra, National Geographic India, Vi, and many others – posted creatives on social media platforms.
Here’s a look at some of the creative campaigns to mark #GandhiJayanti.
Ashok Leyland
KVIC India
On the occasion of Gandhi Jayanti, let’s pledge to imbibe the ideals of Bapu in our lives and promise to adhere to them. That will be the most befitting way to offer our tribute to Bapu. #GandhiJayanti #Bapu #MahatmaGandhi #HappyGandhiJayanti pic.twitter.com/eDeZYnbWGW
— Khadi India (@kvicindia) October 2, 2020
Titan Watches
He taught us that true independence is being dependent on ourselves as a nation. Here's presenting Khadi by Titan, a tribute to the father of our nation.#HappyGandhiJayanti
In association with @kvicindia.
Explore Now: https://t.co/62t9UuuRsx
SKUs:
1740SL07
2629SL05 pic.twitter.com/oWXyN1v529— Titan Watches India (@titanwatches) October 2, 2020
TechMahindra
#MahatmaGandhi was a prominent advocate of the #dignity of labour. Our #SMART Academies and Centres try to impart his philosophy of respecting all jobs in their students. We aim to promote dignified living for all and empower them to #RiseforGood. #Gandhijayanti #skilling pic.twitter.com/FEXKgb7fWp
— Tech Mahindra Foundation (@techmahindracsr) October 1, 2020
National Geographic
https://www.facebook.com/natgeotv.india/photos/a.230026911415/10159100244051416/
BMW India
Paying our tribute to the man who drove the nation on the road to freedom and progress. #GandhiJayanti2020 pic.twitter.com/zgjaqvATOf
— bmwindia (@bmwindia) October 2, 2020
Vi
Tata Sky Official
Care Insurance
Bisleri
It has been our vision to serve 'One Nation, One Water' for 51 years and counting!
Honouring the birth anniversary of the ‘Father of the nation’, Bisleri wishes you #HappyGandhiJayanti#BisleriMineralWater #GandhiJayanti2020 #BeingVocalForLocal #OneNationOneWater pic.twitter.com/7pOhfE44dT— BisleriZone (@BisleriZone) October 2, 2020