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Vi ties up with 'Hungama Music' to offer premium music streaming service

Strengthening its OTT-based digital content offerings, the telecom major Vodafone Idea on Monday launched its music offering on the Vi App in association with Hungama Music.

iWorld Over The Top Services
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This Diwali ‘it’s all about loving one’s family': Brands celebrate the joy of homecoming

It’s that time of the year when advertisers spend the major portion of their annual ad spends in going all out to woo the Indian consumer. With the Festival of Lights upon us, marketers and brands are doing everything they can to unlock the year’s biggest festive blitzkrieg by ensuring their...

MAM Marketing MAM
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Vi was ‘buzziest’ brand in IPL '21 phase 1, Dream 11 in phase 2: Wavemaker report

Mumbai: Popularity and excitement around IPL in India continue to grow year on year. This time, social chatter around the tournament grew by 33 per cent over last year and crossed 80+ million mentions this season, according to an IPL 2021 report presented by Wavemaker India. The report which...

MAM Marketing MAM
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Vodafone Idea loses 12.3 million subscribers in Q1 FY22

Mumbai: Vodafone Idea Ltd (VIL) revenue has been declined by 4.7 per cent quarter on quarter (QoQ) to Rs 91.5 billion at the end of the first quarter FY22. EBITDA for the quarter was Rs 37.1 billion, with EBITDA margins at 40.5 per cent vs 45.9 per cent in Q4 FY21. The CapEx spend for the quarter...

iWorld Telecom
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Vi kicks off online gaming tournament for IPL 2021 viewers

KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches...

iWorld Telecom