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Pay-per-view takes off in India, but has a long way to go

While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends.

iWorld Over The Top Services
Vi partners with Hungama to launch pay per view service

KOLKATA: Leading telecom brand Vi today flagged off its pay per view service model, clubbed with deals from Hungama Digital Media Entertainment. This is a first-of-its-kind offering by a telco in India’s exploding premium video-on-demand (PVOD) market. This will enable Vi customers to get access to...

iWorld Over The Top Services
Eureka Forbes revamp couldn't have come at a better time: CTO Shashank Sinha

NEW DELHI: Joining the league of brands like VI, Intel, and Cadbury, Mumbai-based consumer goods company Eureka Forbes Ltd adopted a new brand positioning and identity in 2020 after three decades of operations.

MAM Marketing Brands
Vi partners with Firework to offer vertical video stories to users

KOLKATA: Telecom operator Vi has inked a strategic partnership with Firework, the world’s largest story publishing platform based in Silicon Valley.

iWorld Telecom
Gandhi Jayanti: Brands pay tribute to father of the nation

NEW DELHI: Today marks the one hundred fifty first birth anniversary of the father of the nation, Mahatma Gandhi. The uniquely pivotal role he played in India's struggle for independence is known to one and all. With ‘ahimsa’ and ‘satyagraha’ he changed the fate of an entire nation and its people.

MAM Marketing MAM

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