First Partners, an award-winning premier communications firm, has been accorded the PR mandate and annexed the Agency on Record (AOR) for FAITH (Federation of Associations in Indian Tourism & Hospitality), the National Federation of the ten National Tourism, Travel and Hospitality associations of India.

These member associations of FAITH in alphabetical order are ADTOI (Association of Domestic Tour Operators of India), ATOAI (Adventure Tour Operators of India), FHRAI (Federation of Hotel & Restaurant Association of India), HAI (Hotels Association of India), IATO (Indian Association of Tour Operators), ICPB (India Convention Promotion Bureau), IHHA (Indian Heritage Hotels Association), ITTA (Indian Tourist Transporters Association), TAAI (Travel Agents Association of India) and TAFI (Travel Agents Federation of India) and cost partner AIRDA(All India Resort Development Associations).

FAITH, on behalf of the whole tourism industry engages in key policy and strategy ideation with Central and State Governments of India for growth of the Indian tourism industry.

First Partners would be responsible for providing public relations and media relations support to FAITH and its efforts to recover the Indian Tourism, Travel and Hospitality industry from its worst ever crisis brought out by the COVID-19 pandemic.