NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.

FCB India group chairman & CEO Rohit Ohri said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘never finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘never finished’ stories of Lakme and Elle 18.”  

FCB CCO Swati Bhattacharya added, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”  

Lakme is one of India's most popular, most trusted brands when it comes to makeup and skincare. Launched in 1952, Lakme is the first home-grown successful cosmetics brand in India. From being the contemporary Indian beauty expert to becoming the flag-bearer of the latest makeup trends and styles that hit the runway, Lakme as a brand continues to be innovative with its approach towards the world of makeup and beauty. Elle 18 is known mostly for its trendy and affordable beauty products. The Elle 18 range consists of some extremely affordable makeup products that are very contemporary and stylish and a must-have in any girl's vanity.

HUL had appointed O&M as creative agency for Lakme Skincare in 2019, while Publicis Ambience continued to handle the Lakme Colour Cosmetics business and Lowe the Lakme Hairnext business.