FC Goa welcomes Mc Dowell’s No.1 Soda as the club’s new associate sponsor

FC Goa welcomes Mc Dowell’s No.1 Soda as the club’s new associate sponsor

The brand will be the key enabler of friendships and camaraderie throughout the season.

fc goa

Mumbai: Football club FC Goa welcomes McDowell's No. 1 Soda, Diageo India's flagship brand, as the club’s new associate sponsor for the 2022–23 season of the Hero Indian Super League. The brand will be the key enabler of friendships and camaraderie throughout the season.

Through this association, McDowell's No.1 Soda will ensure that the fans have fun with their 'yaars,' at home or in the stands. As part of the partnership, McDowell's No.1 Soda will appear on the upper sleeve of the FC Goa shirt for the entirety of the ISL season.

FC Goa VP Ravi Puskur weighed in on the association, saying, "McDowell's No.1 Soda is one of the most recognised brands in India and one that is associated with celebration. And this year, I believe, is one where we are celebrating football with fans allowed to be back in the stands.

"Our goal has always been to provide fans reasons to celebrate their favourite football team, the beautiful game, and the moments that come along with it. Thus, I believe we will be able to find several synergies across the season for the brands to collaborate and bring success to all."

Diageo India executive VP and portfolio head of marketing Ruchira Jaitly said, "Football is the ultimate team sport, and the sportsmanship and camaraderie on and off the field are legendary. With this ISL season, McDowell’s No. 1 Soda, in association with the FC Goa, is proud to be a part of this team of 'yaars' and to celebrate those special moments of 'Yaari,' whether on or off the field, in a sport that is a passion with every Goan.

McDowell's No. 1 Soda shares the same sentiments about the true bonds of ‘Yaari’ as does team FC Goa, and together, we look forward to making memorable moments happen for consumers and sportsmen alike this season."