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FC Goa welcomes Mc Dowell’s No.1 Soda as the club’s new associate sponsor

Mumbai: Football club FC Goa welcomes McDowell's No. 1 Soda, Diageo India's flagship brand, as the club’s new associate sponsor for the 2022–23 season of the Hero Indian Super League. The brand will be the key enabler of friendships and camaraderie throughout the season. Through this association,...

MAM Marketing MAM
Sports provide a lift to broadcast TV in September, streaming remains top in the US: Nielsen report

Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September, fueling a 2.4 per cent rise in total TV viewing. The arrival of new broadcast programming provided the traditional lift that we’ve seen historically, but...

Television TV Channels GECs
Disney+ Hotstar to stream UK show featuring David Beckham on 9 November

Mumbai: OTT platform Disney+ Hotstar has debuted the official trailer for the UK original series, Save Our Squad with David Beckham. The series is set to premiere exclusively on Wednesday, 9 November at Disney+ Hotstar. The announcement was accompanied by four new images from the series.

iWorld Over The Top Services
5ire onboards activist Didier Drogba as advisor

Mumbai: Didier Drogba, a Chelsea legend and one of the greatest footballers turned social and environmental activists, has joined hands with 5ire, the 5th-generation blockchain network. Founded by visionary entrepreneurs from India, Pratik Gauri and Prateek Dwivedi, 5ire signs up Drogba as their...

iWorld Over The Top Services
Stepathlon appoints sports industry veteran Nick Rusling as MD

Mumbai: Technology-driven fan engagement company, Stepathlon has appointed Nick Rusling, a veteran of the sports industry, as managing director. Rusling will be based in London and will report to CEO & chairman Ravi Krishnan.

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