MAM

Faboom Witnesses Significant Increase in its User-Engagement During IPL 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/27/pratik.jpg?itok=YeKv5mnp

NEW DELHI: Indian Premier League 2020 has been taking over the audience with a bang, the buzz for cricket as a sport is only seen elevating by every match. The cricket fever has not only glued the nation to the screen passionately but also has them biting their nails with commendable performances by their favourite cricketers. Faboom, a leading fantasy sports platform, has also observed exceptional growth and intense audience engagement during this tournament. People are indulging into online gaming and thus catering to their dream of playing alongside cricketers virtually. In a short span of time, Faboom has made a permanent place among gaming enthusiasts in India.

IPL is known to be one of the fascinating cricket leagues in the world, driving a more profound engagement amongst the sports fanatics. However, during these unprecedented times, people weren't able to view their favourite series in-person from the stadium, and the matches were decided to be staged behind closed doors. But to the audience's surprise, Faboom made it possible for them to engage in them by offering a wholesome virtual gaming experience to them where they can leverage their knowledge and skills of cricket, football and other sports. This has positively impacted the brand rapport in the market and further resulted in a substantial uptick in adoption and traction on its website. Faboom has become the preferred choice of sports buffs across the country.

Pratik Kumar, Co-founder at Faboom said, “IPL is the biggest sports league  which enjoys a huge fan following amongst cricket enthusiasts and is seen catching more traction by every passing year. The series of matches were enjoyed in the stadiums earlier but due to the current outbreak of the pandemic that hasn't been possible. However, even during these trying times, people have been able to participate in Fantasy Gaming from the comfort of their homes and all the Gaming apps have been witnessing an increasing engagement. This has further resulted in 300% growth of Faboom and is inspiring us to continue to elevate the level of sports in the country and beyond.”

Faboom creates exciting content for sports lovers across the nation and spicing up their cricket fantasies with unparalleled and unique formats where the participants can play in teams and enjoy a real-life experience on a digital platform.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/itel.jpg?itok=VgYyFXbB
itel celebrates 6 crore customer milestone with Grand Digital Carnival

Taking its success story forward, itel mobile celebrated the resounding milestone of reaching 6 Crore + happy customers in India with a month-long digital carnival #itelKaMagical6. The campaign included multiple forms of consumer outreach through the digital/social platform, engaging with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/itc.jpg?itok=9AqJzn8j
Now, get a report card for the milk you drink

NEW DELHI: Milk is the universal health drink of choice, consumed by people belonging to all age groups and strata of society. Over the years, with media exposes on adulterated milk and harmful additives, consumers have become concerned about the purity of the milk they ingest. So when ITC launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/anushka.jpg?itok=QVCe0RSz
Mom-to-be Anushka Sharma is new face of Prega News

NEW DELHI: For some celebs, it even pays to be pregnant. Shilpa Shetty Kundra and Kareena Kapoor Khan had been roped in as brand ambassadors by home pregnancy test kit maker Prega News when they were expecting a child. Now it’s the turn of Bollywood actress and Indian cricket team captain Virat...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/nykaa.jpg?itok=f6-gv3XG
Nykaa launches Pink Friday Sale with new campaign

NEW DELHI: The Nykaa Pink Friday Sale, the brand's flagship beauty event, has flagged off with the launch of a new TVC campaign featuring actress and brand ambassador Janhvi Kapoor.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/retail.jpg?itok=EnOMi9LQ
#KhulkeBoloThankYou To Your Retail Employees Today!

Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI) today unveiled a striking campaign #KhulkeBoloThankYou in line with the upcoming Retail Employees Day celebrated on 12th December each year. With an aim to thank the retail associates for their...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/zero.jpg?itok=MPTZUHb5
Zero Gravity Communications bags 7 new clients amid lockdown

NEW DELHI: While Covid2019 has led to a struggle for survival for some of the integrated communication consultancies, it has turned out to be an opportunity for Zero Gravity Communications. The Ahmedabad-headquartered consultancy was quick to adapt to the new normal through leveraging creativity,...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/mpl_0.jpg?itok=tX6UlMyU
Mobile Premier League awards digital mandate to YAAP

NEW DELHI: E-sports platform Mobile Premier League (MPL) has recently appointed YAAP to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen the brand's presence online.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/amit_tripathi.jpg?itok=gfHx5hPR
IdeateLabs to raise $5 million for next leg of data-centric growth

NEW DELHI: Sure there were a few hiccups, but if there’s one industry that benefited from the Covid-2019 lockdown, it is digital marketing. With even the most conventional players tapping into the digital space, not just for communications but also for primary-level sales, the industry witnessed a...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/dettol.jpg?itok=JtXQmqQq
Dettol's education programme delivers strong social value

NEW DELHI: RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI) evaluation study report of its successful Dettol School Hygiene Education Programme at ISC-FICCI Indian Sanitation Conclave 2020. The virtual discussion focused on the need for...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required