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Disney+Hotstar to create digital in-stadia experience for IPL viewers

KOLKATA: India and Indian Premier League (IPL) fans are all gung-ho as preparations are on for the country's biggest sporting spectacle. The latest edition of the Indian Premier League is set to bring with it  a new ray of optimism and cheer for millions across the country who have been homebound...

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BCCI ropes in CRED as official partner for IPL 2020

he Board of Control for Cricket in India has brought CRED, an online credit card bill payment platform, as the official partner for Indian Premier League 2020. BCCI announces the development on Twitter. BCCI announces CRED as Official Partner for IPL #Dream11IPL pic.twitter.com/4tKH4jOhTn

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Digital-first & internet- based brands and the magnetic appeal of IPL 2020

NEW DELHI: Apart from the brands and services available in shop shelves and in brick and mortar stores, a slew of players in the digital ecosystem has also boarded the IPL train and ridden on the track of success. The telecast of the league has played a vital role in building mass awareness and...

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Decoding the influence of IPL 2020 on Disney+Hotstar's paid subscriber base

Most of the Indian sports enthusiasts consider cricket as the country’s apex game. The forthcoming season of the Indian Premier League will overwhelm this audience as the latter has been away from the game due to the absence of major cricket tournaments for the last few months.

iWorld Over The Top Services
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JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

NEW DELHI: Indian Premier League franchise Delhi Capitals has announced JSW Group as its principal sponsor, which is the 50 per cent owner of the Delhi franchise, for the upcoming season which is going to be held in UAE between September and November 2020. JSW Group replaces Daikin Air-Conditioning...

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