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ET digital launches video web series with change agents of marketing

The web series to be hosted and moderated by the ET Digital Editor Deepak Ajwani

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MUMBAI: With an aim to bring together some of marketing’s sharpest minds for engaging discussions, the Economic Times online, India’s largest business news platform, to launch ‘ET Catalyse’, an exclusive web video series powered by Times Internet.

According to a press statement, the video web series to have deep discussions on marketing, brand building, digital strategies and relevance of media metrics.

Hosted and moderated by the Economic Times Digital Editor, Deepak Ajwani, the video series features half-hour episodes that will actively inform and engage leaders in marketing and entrepreneurs to share deep insights and contemporary practices in the field of Brand, Marketing and Digital medium.

ET Digital Editor and ET Catalyse host Deepak Ajwani said, “At ET Digital, we have actively engaged with business leaders, subject matter experts and the most successful entrepreneurs who have contributed to the country’s economic growth and development.”

“With ET Catalyse, we wanted to bring together brand creators, marketing experts and digital evangelists to share their wisdom over a conversation,” Ajwani added.

He further said that this series will focus on gaining their thoughts on how to be smart and efficient at brand building, marketing, and effective ROI and communication spends.

The first episode to feature Sterlite Tech’s chief marketing officer Manish Sinha, Dyson India’s marketing director Nikhil Rastogi, Sartha Global Marketing’s managing director Sheema Vohra and Times Internet’s chief operating officer Puneet Gupt.

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