Mumbai: ESports Premier League (ESPL) on Monday announced to continue its association with actor Tiger Shroff as the face of franchise-based Esports league for the second consecutive year.
Along with the partnership extension, ESPL has also roped in Global smartphone brand TECNO Mobile as presenting sponsor and India’s leading streaming platform, LOCO as their exclusive digital broadcast partner for ESPL Season 2.
Tiger’s association with ESPL season 2 is expected to further bolster the positioning of the league. In the last season, Tiger’s video of cheering esports athletes garnered more than a million views on YouTube.
TECNO Mobile is promoting TECNO Pova 3 through ESPL which started on 15 June.
Speaking on the association with Tiger Shroff, ESPL director Vishwalok Nath said, “Tiger Shroff played a key role in making ESPL a household name in its first season. His popularity and fan following among the youth and millennial audiences helped us to engage and influence gamers across the country. His star power also helped push Esports to the mainstream. We are delighted to extend our fruitful association with Tiger in the second season. I’m confident that Tiger’s strong connection with the audiences will help us greatly in achieving our aim of revolutionising the Indian esports ecosystem."
Shroff added, “I am glad to continue my partnership with India Today Gaming for ESPL Season 2. Esports has seen an explosive growth across the country. ESPL is a great platform for esports athletes to showcase their talent on the national stage. I am happy to be part of this undertaking to grow the esports industry while encouraging the esports players and the gaming community.”
The second edition of ESPL kickstarted on 15 June as this year’s league has been engaging gamers from across the country in high-voltage action of the most popular battle royale game, Battlegrounds Mobile India (BGMI).