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#Retrace2021: The emergence of new advertiser categories in sports genre

As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the opportunity to establish a connect with consumers. From e-pharma, gaming, cryptocurrency to several new-age brands flocked the TV space with a marketing blitz.

Specials Year Enders
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WinZO teams up with Ogilvy’s Piyush Pandey to boost brand presence

Mumbai: Homegrown social gaming platform WinZO is set to launch its multilingual brand campaign in close collaboration with Ogilvy chairman of Global Creative and executive chairman India Piyush Pandey. The campaign drives the brand’s core objective of delivering winning moments through a relatable...

MAM Marketing MAM
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#Retrace2021: Entertainment trends that swept the media industry in 2021

As the credits roll on 2021 and the curtain prepares to rise on 2022, we’ve put together a few previews of entertainment trends to look forward to in the coming year and beyond. The convergence of new technologies, increasing domination of smart devices like smartphones and smart TVs, 5G internet.

Specials Year Enders
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Battlegrounds Mobile India tackles obsessive gaming in new campaign

Mumbai: Online gaming has taken off in a big way in India, becoming a virtual social gathering for gamers and even a collective obsession for many. However, the fun and entertaining activity also has the potential threat of turning into an addiction that could lead to serious long-term effects. It...

MAM Media and Advertising Ad Campaigns
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Battlegrounds Mobile India partners with Flux@TheGlitch to elevate brand presence

Mumbai: Popular mobile video game Battlegrounds Mobile India (BGMI), developed and published by South Korean video game developer Krafton Inc has onboarded Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency to create engaging video content for users.

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