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GUEST COLUMN: Online gaming is India’s fastest growing digital entertainment

Entertainment has become democratised and accessible as a necessity for all walks of life in India. In today’s ‘Digital India,’ the average Indian has found solace in some form of online gaming at some point in time during the day.

iWorld Gaming
Will the centre’s move to reign in the influencer industry boost it or backfire?

The recent years have seen a marked shift from banking on celebrity endorsers to engaging social media influencers by brands for product promotions. The impact of influencers on viewers has moved the brands to consider it as an inevitable element of their marketing mix. The resulting size and...

MAM Marketing MAM
GUEST ARTICLE: What are the advantages of the advertising industry with the new 5G technology

Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies a speedier experience for customers, with mobile devices interacting with wireless networks significantly faster and users seeing...

MAM Media and Advertising Ad Campaigns
Media Mantra wins the PR mandate for Super4

Mumbai: Gaming app Super4 has announced Media Mantra as their official PR partner for their communications strategy across India. As the app's strategic PR partner, Media Mantra is set to take the responsibility of aligning regional as well as national communications and positioning Super4 as a...

iWorld Over The Top Services
Proposed 28% GST on online gaming could lead to decline in active users: ASSOCHAM & EY Report

MUMBAI: According to a joint report by Assocham and EY, titled ‘GST on Online Skill-Based Gaming’, GST Council’s Group of Ministers (GoMs) are examining the GST on online gaming. One of the considerations by GoM is recommending a levy of 28 percent Goods and Services Tax (GST) on the complete...

iWorld Over The Top Services