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Emvies '17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance

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MUMBAI: The Advertising Club (TAC) India is all set for the 2017 edition of the much sought-after Emvies. There renowned and respected awards have been adjudged by a distinguished jury of around 211 industry leaders from across the country, establishing it as an award with one of the broadest an inclusive jury process.

The awards have thus continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path breaking brand campaigns and innovations. The awards are to be held on 13th October 2017 @ The St. Regis Mumbai with thought leaders from across the advertising and media fraternity expected to be attending the apex industry event.

Speaking about the changing dynamics of campaigns and the importance of being relevant Punitha Arumugam, 2017 Awards chairman for Emvies said “One of the most trusted and coveted Awards in the category, the response to Emvies continues to scale with increased participation and representation from all industry stakeholders. India has been at the forefront to creating some ingenious campaigns that have showcased high effectiveness and fueled behavioral change. Emvies continues to be committed to lauding and recognising such pioneering communication stories that his delivered on its business and brand objectives.”

Elaborating further on the entries Partha Sinha, 2017 Awards Co-Chairman for Emvies said “The Emvies 2017 will once again celebrate ground-breaking and high impact media campaigns that have successfully contributed towards driving resonance for the brands.”

Speaking of the awards in his first year as President of the Advertising Club, Vikram Sakhuja said “The Ad Club believes in promoting Excellence in the field of Advertising & Marketing, and the Emvies are and remain the Gold Standard of Media Excellence. I would like to commend the jury comprising Agencies, Media and Advertisers in selecting the transformational work.”

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