Mumbai: Doritos has collaborated with Call of Duty: Mobile to bring a bold new initiative to consumers and gaming enthusiasts. As a part of this partnership, Doritos has launched newly designed promo packs.
Doritos-loving gamers across India can unlock 100 Weapon XP (experience points) cards by using the 15-digit code printed inside every newly designed promotional pack of Doritos, which is valid till 31 January 2023.
Talking about the collaboration, PepsiCo associate director of brand marketing Ankit Agarwal said, "We love bringing new and exciting offers for our consumers, and what’s more exciting than one of the world’s boldest brands meeting one of the world’s most popular game franchises? Gaming is something we really want to develop in India. It’s a means for us to deepen our connection with today’s generation through a highly engaging format that is not only booming in the country but has also been successfully leveraged by Doritos globally."