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Dentsu joins the World Business Council for Sustainable Development (WBCSD)

It will leverage its expertise in the Japanese market to help position WBCSD's work in Japan.

Mumbai: Dentsu Group Inc. announced on Wednesday that the company and its group companies have become the newest member of the World Business Council for Sustainable Development (WBCSD) – a CEO-led organisation of 200 international companies working on a variety of issues related to sustainable development.

“Dentsu’s strategy and understanding of sustainability challenges are well aligned with WBCSD’s new membership criteria and Vision 2050: Time to Transform, which sets a shared vision of a world in which more than nine billion people are able to live well, within planetary boundaries, by 2050,” said the company on Wednesday.

As dentsu joins WBCSD, it will leverage its expertise and network in the Japanese market to advise and help position Vision 2050 and the work of WBCSD in Japan among the wider business community.

Operating in over 145 countries, Dentsu Group has recently committed to procuring 100 per cent renewable electricity and reducing absolute emissions by 46 per cent by 2030. Its international operations are already powered by 100 per cent renewable electricity. In addition to this, it has committed to helping one billion people make more sustainable choices in collaboration with its clients and partners.

Meanwhile, Dentsu’s 2030 sustainability strategy has already set out the areas in which the company aims to make the biggest difference, which includes decarbonizing the digital economy by achieving Net Zero emissions by 2030, building a fair and open society by creating a diverse and inclusive workforce and society, and realising the positive potential of digital by closing the digital divide through empowering the next generation with the skills they need to thrive.

It has also launched dentsu Sustainable Business Solutions (dSBS), a commercial strategy to support business growth while integrating sustainability across campaigns.  "Dentsu’s strength in integrated communication is based on a deep understanding of consumers and society, creativity, and an ecosystem of co-creation with clients and partners. The Group will incorporate this dSBS perspective into all of its businesses both within and outside of Japan," it said on Wednesday.

Dentsu Group Inc. director and executive officer, Dentsu International Global CEO and WBCSD council member Wendy Clark said the case for sustainability has never been greater and dentsu is committed to a focused agenda of Growth FROM Good. “As a global leader in media and advertising, we have a unique opportunity and responsibility to help guide our clients through this transition and in parallel use our insight into human behaviour to inspire people all over the world to a better and more sustainable way of living. By joining WBCSD we bring this purpose and capability to a network of like-minded global companies, committed to accelerating the transition to a more sustainable, restorative and inclusive economy,” he added.

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