Mumbai: Dentsu Creative India has elevated Benny Augustine to the role of chief operating officer (COO). He will report directly to Dentsu Creative India CEO Amit Wadhwa.

As per the mandate, Benny will oversee the operations of Dentsu Creative in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using ‘modern creativity.’ Furthermore, he will aim to foster the company culture by leading internal initiatives and implementing training programmes to help develop talent.

It is pertinent to note here that in his new role, Benny will also closely work with Dentsu Creative’s global operations community led by global COO, Andrea Terrassa.

Benny has been with the network for over a decade, where he was a part of the senior management team at Dentsu Webchutney as chief financial officer (CFO). He played a key role in establishing the agency as one of the top and largest digital creative agencies in India.

Amit Wadhwa commented, "While we move into this new era of a strong brand like Dentsu Creative in India, it is important to have someone to spearhead the operational transformation who understands people as well as the business. To be honest, I don’t think I could have asked for a better person than Benny to do this."

Speaking of his new role, Augustine said, "I am super thrilled to take up this new assignment. It would be both challenging and exciting to be the COO of one of the most creative networks globally. I am thankful to Amit and Dentsu’s senior management for considering me for this critical role."

At the Cannes Lions Festival of Creativity 2022, Dentsu Creative India was declared the 'Agency of the Year.'

In completing a hat-trick for the agency, Dentsu also lifted a Titanium for the country for its "Unfiltered History Tour (UHT)" Campaign in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making "UHT" the most awarded work not only from India but globally.