Mumbai: Cricket news, updates, analytics and video platform Cricket.com has roped in Darren Gough for the ongoing India - England tour 2022. The retired English fast-bowler has been signed for six videos which will be spread across three T20 and three ODI matches.
Darren will analyse every game for Cricket.com and he will also contribute to various content strands on platforms including YouTube, Instagram, Twitter, and Facebook.
With more than 200 ODI wickets and countless other records, his perspective on each game is sure to provide cricket enthusiasts a lot of rich insightful information and viewpoints. Additionally, viewers may take in the first-ever Instagram Live with Gough on the site and get his candid opinion about the matches.
Post the historical test, Gough, one of the all-time greats for England in ODIs will dissect performances and tactics during the white-ball leg of the series. However, his analysis will not be all about the present tour. As a common trend on Cricket.com, experts engage in shows like dressing room stories and life in pictures giving a BTS look at the cricketing world to the readers. These shows also involve ex-cricketers who tell fascinating tales from their playing/coaching days and life in general.
Head Digital Works, Cricket.com's manager- content Somesh Agarwal said, “It has always been our endeavour to provide a premium, yet an inclusive platform, for cricket enthusiasts. As one of India’s leading multi-gaming companies, it is imperative for us to engage our viewers with content that excites them. Through our engagement with Darren Gough on the platform, we aim to reach out to new subscribers globally as well as in the Indian subcontinent. We are inclined towards continuing to design campaigns that help in building the CDC platform with different voices for different series.”
India vs. England has always been a nail-biting competition. With such high stakes and the audience’s attention, this exclusive collaboration of Cricket.com and Darren Gough will provide platform users with an opinion throughout the tour in Gough’s style. With initiatives like this, Cricket.com is completely changing the way people follow cricket. They not only get updated on the scoreboard, news and highlights of the tour but can now ask their questions directly to legends like Gough through Q&A sessions.
