MAM

Coding is a new viral phenomenon amongst Indian kids

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/16/karan-bajaj.jpg?itok=bGuGH5H7

MUMBAI: The global surge of interest in Artificial Intelligence is now sweeping across Indian kids. In the throes of the tech revolution, Indian parents have embraced how coding can help children in transforming their logic and creativity. Edtech firm 'WhiteHat Jr' has seen this phenomenon take shape with unprecedented number of enrollments in its beta phase itself. With only a beta launch in January in India, the company's online classes are already live and growing at 400% per month, in
terms of students joining the courses. 

WhiteHat Jr was founded 6 months ago by bestselling novelist and ex Discovery Networks CEO, Karan Bajaj to pursue his dream of making a difference in global education.  Coding-sequence, structure, logic, commands and algorithmic thinking--is currently taught in less than 1% of schools globally, resulting in the major gap in the requirements of the new world and children's skills. 

Since its beta launch in January in India, the company has conducted more than 50,000 trials and currently conducts 500 online classes per day. WhiteHat Jr has over 100 teachers on their platform. The company has seen all the slots being 100% booked within 1 hour of release every day and is running a daily waitlist of 150 students. Early graduates of the course have created professional-ready apps downloadable on the App Store at ages as young as nine years old. Based on unprecedented demand, WhiteHat will be launching the Professional Course for the kids in the age group 13-14 years.

WhiteHat Jr currently offers three level of courses - Beginner| Intermediate| Advanced. Kids use fundamentals of coding-logic, structure, sequence, commands and algorithmic thinking-to create complex games, animations and apps in a live 1:1 online classroom.

Karan Bajaj, Founder & CEO, WhiteHat Jr, said, "We are overwhelmed by the response shown by the parents to a sunrise subject like coding for kids. We are scaling up our operations and technology to cater to the massive influx and keep up with the consumer interest while also ensuring great teaching experience with our teachers, selected by a rigorous selection process. WhiteHat will be launching the 4th course in its curriculum which will be a professional level course for the kids in age group of 13-14 years"

WhiteHat Jr has received funding of Rs 9 crore (US $1.3 Million) from two leading venture capitalists - Nexus Venture Partners and Omidyar Network India

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/cnbc_0.jpg?itok=GUvz8O6l
CNBC-TV18's #CNBCTV18Tweetathon trends among 10 top twitter campaign

MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created &...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Godrej_Interio.jpg?itok=iv-EFBQ6
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport

India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/rahul.jpg?itok=MKHdBQVU
Rahul Mehta joins Kaizzen as Chief Operating Officer

Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Detel.jpg?itok=kVcshzr2
Detel becomes official gifting partner for 'MTV Beats Turns 3 Contest'

MUMBAI:  Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/mala.jpg?itok=SJQoCbKx
Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection

On the occasion of International Men’s Day, Malabar Gold & Diamonds has collaborated with Social Beat, a leading digital marketing solutions company, to roll out a brand campaign to promote its ‘Men in Platinum’ collection. The campaign highlights the dismantling of gender roles and brings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/boat.jpg?itok=5clP5Epz
Voice control your world with the all new Alexa built-in boAt Stone 200A speaker

boAt lifestyle, a brand recognized for its Audio electronic products across the world has now expanded its product portfolio by launching its new Alexa built-in smart speaker boAt Stone 200A. The Speaker is not only portable and powerful but smarter now.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/PhonePe.jpg?itok=qG1Wej1H
PhonePe recognized among India’s best workplaces by the Great Place to Work Institute

PhonePe, India’s leading digital payments platform today announced that it has been recognized among the country’s top workplaces in the Technology sector by the Great Place to Work Institute. The survey is India’s largest annual study of workplace excellence based on employee feedback and also...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/Vicky_Kaushal.jpg?itok=BaCBcbuH
ADK Fortune launches 'Khel Gaye Chief' for Red Chief

Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/gny_labs.jpg?itok=ysRXjekV
GenY Labs Closes Seed Round Funding

Mumbai: GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr.  BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories