MAM
Report on Shemaroo

Coding is a new viral phenomenon amongst Indian kids

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/16/karan-bajaj.jpg?itok=fqfRDGRv

MUMBAI: The global surge of interest in Artificial Intelligence is now sweeping across Indian kids. In the throes of the tech revolution, Indian parents have embraced how coding can help children in transforming their logic and creativity. Edtech firm 'WhiteHat Jr' has seen this phenomenon take shape with unprecedented number of enrollments in its beta phase itself. With only a beta launch in January in India, the company's online classes are already live and growing at 400% per month, in
terms of students joining the courses. 

WhiteHat Jr was founded 6 months ago by bestselling novelist and ex Discovery Networks CEO, Karan Bajaj to pursue his dream of making a difference in global education.  Coding-sequence, structure, logic, commands and algorithmic thinking--is currently taught in less than 1% of schools globally, resulting in the major gap in the requirements of the new world and children's skills. 

Since its beta launch in January in India, the company has conducted more than 50,000 trials and currently conducts 500 online classes per day. WhiteHat Jr has over 100 teachers on their platform. The company has seen all the slots being 100% booked within 1 hour of release every day and is running a daily waitlist of 150 students. Early graduates of the course have created professional-ready apps downloadable on the App Store at ages as young as nine years old. Based on unprecedented demand, WhiteHat will be launching the Professional Course for the kids in the age group 13-14 years.

WhiteHat Jr currently offers three level of courses - Beginner| Intermediate| Advanced. Kids use fundamentals of coding-logic, structure, sequence, commands and algorithmic thinking-to create complex games, animations and apps in a live 1:1 online classroom.

Karan Bajaj, Founder & CEO, WhiteHat Jr, said, "We are overwhelmed by the response shown by the parents to a sunrise subject like coding for kids. We are scaling up our operations and technology to cater to the massive influx and keep up with the consumer interest while also ensuring great teaching experience with our teachers, selected by a rigorous selection process. WhiteHat will be launching the 4th course in its curriculum which will be a professional level course for the kids in age group of 13-14 years"

WhiteHat Jr has received funding of Rs 9 crore (US $1.3 Million) from two leading venture capitalists - Nexus Venture Partners and Omidyar Network India

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619168603492.jpg?itok=kiFapgT8
Muthoot Microfin hires 2,300+ employees during pandemic

New Delhi: At a time when businesses worldwide are struggling to retain employees and maintain salaries, Muthoot Microfin has expanded its employee strength by 37 per cent. In a statement issued on Friday, the microfinance firm said it has hired more than 2,300 employees while opening as many as 64...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619168552494.jpg?itok=MvlpHPjO
MMA & Isobar India launch ‘The Voice Playbook'

Mumbai: Digital agency MMA & Isobar have launched ‘The Voice Playbook’ for India to tap into the potential impact of voice on the global and Indian media and marketing industry. The playbook allows marketers to understand how to use voice as a medium/platform to engage with their consumers. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619162599615.jpg?itok=mI-x7XAP
Silicon Valley techie Narayan Gangadhar joins Angel Broking as CEO

Mumbai: Fintech brokerage firm Angel Broking has roped in Silicon Valley veteran Narayan Gangadhar as its new CEO. Narayan has more than two decades of global experience leading technology businesses at top-tier Silicon Valley companies, such as Google, Microsoft, Amazon, and Uber. He brings...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/dream_11-puma.jpg?itok=_Wn6vrjH
Dream11 & Puma team up for first athleisure collection

KOLKATA: Fantasy sports platform Dream11 has joined forces with the global sports brand Puma to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label – PumaxDream11. The merchandise assortment includes t-shirts, flip-flops...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/earth.jpg?itok=YhzILy2T
On Earth Day, brands rally around our Blue Planet

Every year, 22 April is celebrated as Earth Day all over the world. The practice dates back to 1970, when scores of people took to the streets on this day in protest of the negative impacts of 150 years of industrial development.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/truecaller-800.jpg?itok=tm-rVKCB
Truecaller assigns digital mandate to Wirality Media

NEW DELHI: Wirality Media has won the integrated digital mandate for caller ID app Truecaller in India. The account was won following a year-long association on projects and multiple campaigns run in 2020.    Truecaller chief commercial officer Kari Krishnamurthy said, “We have worked with Wirality...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/magicpin-bread.jpg?itok=g-5J24ss
After viral campaign, brands take on Cred with 'bread' & 'bed' points

MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619095463564.jpg?itok=VA_oRpnG
On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619075136291.jpg?itok=kl3ExQnh
Akhil Almeida is new head of marketing at Aegon Life

MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions.  Almeida has more than 16 years of experience in various...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required