Cricket fans in India will be treated with yet another overseas competitive cricket league from 5 to 21 October, as DSport will bring live cricketing action from the inaugural edition of the Afghanistan Premier League.
Discovery Communications India, country’s leading infotainment player, has intensified focus on India centric programming in the lead-up to the festive season.
Is there a leadership scuffle going on in the overcrowded Indian infotainment genre? If you were to look at the last four weeks’ numbers as provided by the Broadcast Audience Research Council (BARC), it apparently looks like there may be the makings of one. Though it might be a minor one.
MUMBAI: When Karan Bajaj was hired to take over and run Discovery India in 2016, he was an unknown entity to most in the Indian media business. However, he had the credentials: a best-selling writer, a yogi and good exposure to the consumer having worked with Mondelez and Kraft Foods in the US.
For the first time since the roll-out BARC ratings, Discovery Kids has entered the top-five rankings in week 17 of the audience-measurement company’s weekly data. The Discovery Communications India channel climbed to second position for the week banking on the viewership of its new show Little...
