MAM

Byju's acquires US start-up Epic for $500 mn

The ed-tech major has been on an acquisition spree

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/22/byjus.jpg?itok=wPWutqrR

New Delhi: Signalling its bid to expand its global footprint, edtech major Byju’s has announced that it has acquired Epic, US based digital reading platform for kids for $500 million.

The company said it will invest an additional $1 billion in the US to strengthen its vision of "helping students fall in love with learning".

The acquisition will enable the ed-tech major to bolster its presence in the US market by providing access to the more than two million teachers and 50 million kids in Epic's existing global user-base, which has more than doubled over the last year, Byju’s said in a statement. It will also enable it to create engaging and interactive reading and learning experiences for children globally.

“Our mission is to fuel curiosity and make students fall in love with learning. Knowing that Epic and its products are rooted in the same mission, it was a natural fit. Together, we have the opportunity to create impactful experiences for children to become lifelong learners,” said Byju’s founder and CEO, Byju Raveendran.

Epic CEO Suren Markosian and co-founder Kevin Donahue will continue in their current roles.

“The alignment of missions and shared passion makes Byju’s the perfect partner, as Epic is confident that this acquisition will ignite excitement for learning around the world,” said Epic co-founder, Markosian. “Together, we can help empower future generations of kids by fostering a lifetime love for reading and learning.”

Byju’s has aggressive plans for international and US market expansion, and the acquisition with Epic will not only lead to significant investments in technology that will help to further personalised learning for students but also enable Byju's to become a natural part of America''s learning culture, the statement said

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627648759344.jpg?itok=2d5pcKgV
Britannia rolls out new campaign for Milk Bikis Classic relaunch

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627647407127.jpg?itok=xiBGujdR
CashKaro drives 45000+ sales at Mamaearth during its three-day sale

Mumbai: Cashback and coupon portal CashKaro drove over Rs 6.5 crore in sales for its beauty partner Mamaearth during its three-day 'OMG sale' held between 14 and 16 July. In the short span of three days, CashKaro and its sister site EarnKaro were able to bring 70 per cent of new user transactions...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/shaiesh.jpg?itok=njj-L-F7
P&G appoints Shailesh Jejurikar as global chief operating officer

Mumbai: Global consumer products major, The Procter & Gamble Company (P&G) has announced the appointment of Shailesh Jejurikar as the global chief operating officer (COO), with effect from 1 October. This is in line with the change at the CEO level with Jon Moeller taking over from David...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627640289745.jpg?itok=YS7zMkr7
Matrix reinvents itself as the most inclusive brand

Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627634289413.jpg?itok=S3JNilah
upGrad India onboards Abdul Wajid Shaikh as head of performance marketing

Mumbai: Edtech major upGrad on Friday announced the appointment of Abdul Wajid Shaikh as head of performance marketing for India. In his new role, Shaikh will be driving end-to-end performance marketing across digital platforms. He will also work towards streamlining and automation of the entire...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627629321275.jpg?itok=rxk5ns8T
HiveMinds names Manav Khurana business head - marketplaces

Mumbai: Hiveminds Innovative market solutions, the digital specialist of Madison World, has brought on board Manav Khurana to head its growing marketplace division. Khurana is a seasoned e-commerce professional armed with over 12 years of experience across global brands. Before joining HiveMinds,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627623485305.jpg?itok=df4C06mA
Cashfree appoints Vikas Guru as chief financial officer

Mumbai: Digital payments and banking technology company Cashfree has announced the appointment of Vikas Guru as its chief financial officer, to fuel the next phase of its growth.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/bb.jpg?itok=KtpTJh9n
ZEE5 head marketing - SVOD & music Reilly Rebello moves on

ZEE5 head marketing - SVOD & music Reilly Rebello has moved on from the platform and has joined Zoey's All Natural as co-founder. At Zoey’s All Natural, he would be at the helm of the branding and marketing of the company.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/parle.jpg?itok=wBM3mzDG
Parle emerges as India’s Most Chosen FMCG Brand: Kantar India

Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by Kantar India.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required