MAM
Report on Shemaroo

Budweiser APAC announces key leadership changes in South Asia and East Asia

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/25/budwiser.jpg?itok=bsojQfvq

MUMBAI: Reiterating its commitment to growth in the Asia Pacific region, Budweiser Brewing Company APAC Limited, part of Anheuser-Busch InBev, the world’s leading brewer today announced changes to its executive leadership teams in its South and East Asia business units. The company announced the appointment of Kartikeya Sharma as President – South Asia succeeding Ben Verhaert who is now appointed as President – East Asia. These leadership announcements further demonstrate the company’s commitment to drive accelerated growth, elevate go-to-market strategies and innovations, and cultivate talent from within.

Commenting on this leadership announcement, Jan Craps, Executive Director & CEO, Budweiser APAC and President – APAC, AB InBev said, “I am pleased to announce key leadership changes to our India and South Korea teams which is a strong reflection of our strategic roadmap for the region. Ben and Kartikeya have played a vital role in our continued growth and success across geographies, transforming our portfolio, delivering strong brand growth and curating meaningful experiences to our consumers. With their deep understanding of the consumer coupled with the dynamics of the industry and commercial acumen, I am confident that Ben and Kartikeya in their new leadership roles will position us for continued success in APAC. I would also take this opportunity to thank Bruno Cosentino, the current President of East Asia for his many contributions to our company as he takes on a new leadership role to support our company’s growth in Africa.”

Ben Verhaert has been with the company for nearly two decades and has a solid track record in sales, logistics and business unit management. He started his career with the company in Belgium quickly distinguishing himself through positions in field sales and as head of Off-Trade sales. He next served as country head of Luxembourg prior to leading Southern Europe operations as President where he accelerated topline and share growth in France & Italy. He took charge as President – South Asia business in May 2017 and led the integration with SABMiller to create One Team, One Culture and One Management System. Thanks to his strategic vision, he was able to stabilize the business in a volatile environment, delivering a solid topline growth and driving sustainable brand performance. He also spearheaded the company’s Better World dream, promoting beer as a drink of moderation and ease of doing business as well as sustainability initiatives in India. 

Speaking on his new appointment, Ben Verhaert, President – South Asia, AB InBev said, “Asia is an exciting market for us and it is with mixed emotions that I leave India at what is an exciting moment. I am elated to join the team in South Korea. This is a great opportunity for me to drive our robust growth agenda in East Asia, reinforcing our leadership position, embracing innovative strategies to capture white-space opportunities along with building our commercial and digital capabilities. I look forward to working with the teams and growing our business in the region."

Kartikeya brings over 14 years of experience in marketing and business development to his new role. He joined AB InBev in 2005 and led business development in Africa, Brand management of Corona in Labatt Breweries in Canada and was part of the team that set up the India business via a Joint Venture, where he managed both Marketing and Trade Marketing. As VP Marketing and more recently VP Sales, Kartikeya played an integral role in driving sustainable portfolio performance, profitable growth and led the team to achieve category-leading brand equity for Budweiser and Budweiser Magnum as well as several transformational initiatives.

Moving into his new role, Kartikeya Sharma, Vice President Sales – India, AB InBev said, “I am humbled and excited to take on this new role and steer the company in South Asia. Ben has laid a strong foundation which I hope to build on and deliver on our business objectives. I see great opportunity ahead for the company in this market. I look forward to working with the teams, our business partners and all relevant stakeholders to tap into high-growth opportunities, supercharge our commercial innovations that will allow us to fortify our presence and deliver value to our consumers.”

Both Ben and Kartikeya will report to Jan Craps, CEO Budweiser APAC and President – APAC, AB InBev. These appointments are effective 1 January 2020.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/q.jpg?itok=5GvkGIAf
Adaptability & speed key factors to get through tough times: SBI General’s Shefali Khalsa

That India’s banking and finance sector has witnessed explosive growth and expansion ever since the era of economic reforms was launched nearly three decades ago is not news. That this growth also fuelled new windows of employment opportunity for women in the BFSI sector is however not so well...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required