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India to be APAC’s fourth largest online video subscription opportunity by 2023: MPA

The latest report by Media Partners Asia (MPA) predicts that by 2023, India will be Asia Pacific’s fourth-largest online video subscription opportunity after China, Australia and Japan.

iWorld Video On Demand
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Lenovo India promotes Bhaskar Choudhuri to APAC CMO

MUMBAI: Lenovo India has announced Bhaskar Choudhuri as its new CMO, promoting him from the role of head of marketing in India. Choudhuri succeeds former chief marketing officer Nick Reynolds , who has been appointed as the company's global head of marketing  for digital, web and social media....

MAM Marketing MAM
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Joyee Biswas joins Facebook as APAC head of sports partnerships

MUMBAI: Despite losing the Indian Premier League’s internet and mobile rights to Star India last year, despite a bid of Rs 3900 crore, the company is upping the ante for sports in the APAC region. It has roped in Joyee Biswas as head of sports partnerships APAC. With over 15 years of experience in...

iWorld Social Media
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Facebook's Saurabh Doshi takes over as head of entertainment partnership - APAC

MUMBAI: The Mark Zuckerberg-headed company has recently reportedly elevated its India media partnerships head, Saurabh Doshi, to a wider APAC role. Based out of Singapore, he will have oversee entertainment partnerships for all of Asia Pacific, including South East Asia, Japan, Korea, China and ANZ...

iWorld Social Media
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MPA forecasts India to lead APAC in ad spend growth

Ad growth in India–a contender for Asia’s most dynamic market–was weighed down in 2017 by the lingering effects of demonetisation as well as a new goods and services tax, which disrupted advertiser supply chains, inhibiting marketing activity in the process, according to a Media Partners Asia (MPA...

MAM Marketing MAM

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