Britannia rolls out new campaign for Milk Bikis Classic relaunch

Britannia rolls out new campaign for Milk Bikis Classic relaunch

Initiates the influencer-driven campaign titled ‘An Ode to Simpler Times’.

Britannia

Mumbai: FMCG major Britannia is all set to bring back the iconic Milk Bikis Classic biscuit to the market, beginning with Tamil Nadu. The relaunch is being supported by an influencer-driven digital campaign ‘An Ode to Simpler Times’ that is currently running across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

The bond between Tamil Nadu and Britannia Milk Bikis has grown stronger over the last four decades and together we have created some beautiful memories. In a bid to cherish this bond, the ‘An Ode to Simpler Times’ campaign celebrates the simple joys of good old days such as listening to music on mixtapes, Sunday evenings spent on the Marina beach, and catching a train from Chennai Central, the company said in a statement.

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Rakshan (@rakshan_vj)

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Rakshan (@rakshan_vj)

 

 

 

As the brand reminisces the simpler times through the campaign, it promises to bring back the Milk Bikis Classic through a special voting campaign open for Tamil Nadu consumers. The campaign received an overwhelming response from consumers with #BringBackMilkBikisClassic trending across the platforms within just three days of going live. Influencers and celebrities from Tamil Nadu such as Makapa Anand, Rakshan, and Pugazh took to social media to share their favourite Milk Bikis Classic memories.