Mumbai: Booking.com has launched the second edition of its award-winning "Booking Explorers" campaign with gen-z celebrity Shanaya Kapoor. The campaign aims to inspire everyone to rediscover themselves and reignite their desire to travel.
It also celebrates the adventurers and trailblazers among us who have kept the spirit of travel alive, despite the struggles and disruptions we continue to face post-pandemic.
Through the "Booking Explorers" campaign, Booking.com is bringing to life the compelling stories of five explorers across APAC, including the up-and-coming Bollywood actress Shanaya Kapoor, along with other leading travel personalities from Australia, South Korea, Vietnam and Japan.
As part of the campaign, these APAC explorers share their travel stories and the desire to explore all things new and familiar, whether it’s in their own backyards or around their home countries.
Shanaya Kapoor, who is gearing up for her acting debut, shares her love for India – its colourful cities and picturesque countryside, Instagram-worthy destinations, and most importantly, the need for responsible travel among millennials.
Apart from Shanaya, this year’s campaign also features four new personalities from Australia, South Korea, Vietnam and Japan. Former MasterChef Australia grand finalist, Simon Toohey, takes us on a culinary adventure through Victoria, Australia. Multidisciplinary artist MY Q brings us through every nook of South Korea—from underground music scenes to contemporary art galleries. A nature-loving lifestyle personality, Tran Quang Dai advocates sustainable living and travel as he takes us through Vietnam. And finally, Japanese supermodel Ai Tominaga, a familiar face in haute couture, shares her love for tranquillity, the beauty of nature, and the countryside.
Booking.com Asia Pacific managing director Laura Houldsworth said, "Our explorers are truly inspirational with their desire to keep exploring the world sustainably, despite the challenges they face. I hope these stories stir travellers everywhere to open their hearts and minds to new experiences and put sustainability at the forefront of all they do."
Shanaya Kapoor commented, "I am really excited to be associated with Booking.com and be a part of the "Booking Explorer" campaign that celebrates the relentless spirit of travel in a more meaningful and responsible way. I personally love to travel, and I feel, as a young actor trying to work on my craft, there is no better drama school than travelling into the unknown. Find inspiration in new cultures, meet new characters and learn from new friends. Even if you are not an actor, knowing yourself, finding out qualities about yourself, about your personality, you will always learn one new thing when you travel, and that, for me, is a great achievement."
