LUDHIANA: Bonn has always surprised consumers with its exciting range of offerings during the festive season. As we gear up for Christmas and New Year, the FMCG major’s premium product line La Americana Gourmet has unveiled eggless walnut brownie for the progressive lifestyle-conscious consumers, who are demanding more options in the on-the-go food category. This new product will be available in stores across Haryana, Punjab, Delhi/NCR.
Brownies, known for their fudgy and chocolaty texture, are quite popular among all age groups, especially youngsters. India is considered a potentially huge market because nearly 50 percent of its population is under this age bracket. Gifting and celebratory occasions are a popular trend among consumption favourites, online-savvy millennials. Premium eggless walnut brownie is the ideal gift because they are soft, fudgy and chewy just like a perfect brownie, despite being eggless. It has the same quality and taste that can be found in baked goodies made using eggs.
“The inclusion of this premium product to our portfolio is one more step in the direction of increasing our penetration in states like Punjab, Haryana, Delhi and NCR. The rise in supermarket in-store bakery is projected to attract a significant number of consumers, further contributing toward accelerated market growth. The increasing volumes of brownie in the in-store bakery are significantly observed. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run. The La Americana brownies are soft and baked hygienically to perfection,” said Amrinder Singh, director, Bonn Group of Industries.
The ingredients used in these products permit the consumer to achieve epicurean nirvana by satisfying their taste buds. Gourmet is a cultural ideal associated with the culinary arts of fine food and drink, or haute cuisine, which is characterised by refined, even elaborate preparations and presentations of aesthetically balanced meals of several contrasting, often quite rich courses. There has been an accelerating increase in the demand, led by rising income, globalisation of taste, health and nutrition concerns
Unlike bread and other bakery products, brownies in India are popular in urban demographics and gaining momentum in rural set up as well. Changing lifestyle, growth in organised retail and increasing consumption of processed and packaged food are the main drivers of the industry.
