MUMBAI: boAt - a leading audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign 'Sound of the Champions'. Iyer has established himself as the backbone of India’s limited overs format batting line-up owing to consistent performances post last year’s World Cup. boAt’s new innings with him is targeted towards fitness and music enthusiasts.
In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Cricket’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and ergonomically designed for people who are into strenuous exercises. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. It has already created a community of over 2 million boAt heads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
boAt, Co-founder Aman Gupta said, “We are happy to be associated with one of the most promising batsman of the India cricket team. Shreyas’ youthful persona and dynamism goes perfectly with our brand. He is a youth icon and we look forward to working with him.”
Expressing his thoughts, Shreyas Iyer, said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory. In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” added Shreyas, who is exclusively managed by IMG Reliance.
boAt has already signed Indian cricketers including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
