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boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020

New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020. The home-grown brand unveiled its Rockerz 315 SVA smart wireless earphones with an inbuilt Google assistant at the event. In...

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Voice control your world with the all new Alexa built-in boAt Stone 200A speaker

boAt lifestyle, a brand recognized for its Audio electronic products across the world has now expanded its product portfolio by launching its new Alexa built-in smart speaker boAt Stone 200A. The Speaker is not only portable and powerful but smarter now.

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Kunal Rawal's Winter/Festive'19 collection "CONFLUENCE" unveiled at the 20th year of Lakme India Fashion Week

The eccentricity of the new collection is inspired from the thought of versatility and new age grooms. Merging tradition with millennial, Kunal presents an exciting design solution to the men’s wear wardrobe!

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boAt's marketing strategy is to move where the millennial moves

Started just three years ago by Aman Gupta and Sameer Mehta, boAt is a consumer audio brand that has attracted scores of the millennial populace to its range of products including headphones, earphones, stereos, and premium rugged cables, amongst others. In a very short span of time, the brand has...

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boAt signs Bollywood actress Kiara Advani for its 'Glamour of the Stars' campaign

Consumer audio brand boAt has roped in Bollywood actress Kiara Advani for its campaign ‘Glamour of the Stars’. The company will roll out a 360-degree advertising campaign featuring the new brand captain across print and digital platforms. Kiara will also be seen as the celebrity face on the...

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