MAM

boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/18/boat_0.jpg?itok=QrQb3hl2

MUMBAI: a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products - Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched product range is targeted at Gen Z - the first generation of true digital natives. With a strong focus on consumer desires and aesthetics, the brand has developed these products that seamlessly integrate into an evolved consumer’s style statement. Breaking the norm, the models at LFW were seen sporting boAt accessories as a way to Relax and Rewind after Work.

Excited on the launch, Aman Gupta, Co-Founder boAt said, “Lakmé Fashion Week is one of the biggest fashion events in the country and as a lifestyle brand it becomes an ideal platform for us to partner and launch our new range of audio products. The launched products are high on tech, fashion, style, and performance making it refreshing, inspiring and completely in sync with the millennial and Gen Z today.” 

In a sector dominated by established global brands, boAt has ramped up quickly in a short span of three years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. It has already created a community of over 2 million boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.

In the past boAt had partnered with famed designers including Kunal Rawal and Urvashi Kaur to launch limited edition audio accessories at the Lakmé Fashion Week.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/qq.jpg?itok=qsKxDBmN
Vikram Hemdev joins Laqshya Hyderabad Airport Media as COO

Laqshya Media Group has announced the appointment of Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sbi.jpg?itok=Vc6reG6J
SBI General Insurance unveils new brand identity

SBI General Insurance announced the launch of its new corporate brand identity with redesigned logo and the tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Print%20media.jpg?itok=8XpYlUIN
Print media to get back on its feet sooner than expected

NEW DELHI: While print media lost around 80 per cent of its advertising revenue during the Covid2019 period, it made for the lost monies by reducing the number of pages in its supplements, thus minimizing the bad impact on business, shared Dainik Bhaskar Group promoter director Girish Agarwal in a...

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/kiranas.jpg?itok=B7jhNqW_
The modest kirana and its pandemic-induced evolution

NEW DELHI: Sixty-nine-year-old Tejinder Singh, the owner of a kirana store in Ghaziabad, opens his shop at the crack of dawn every morning without fail for the last 21 years.  Not much has changed for him apart from the fact that Singh, and his store, faced a little cash crunch during the initial...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Shivendra%20Nigam.jpg?itok=qG8ngdYf
Aim to reach 70- 80% revenue in July: Cantabil’s Shivendra Nigam

NEW DELHI: The apparel industry was one of the hard-hit ones as e-commerce halted and people were locked at home and in no need for new clothes. Now, brands are aggressively pushing to get back consumers to stores and re-build consumer sentiments. Indiantelevision.com had a fireside chat with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Yamaha.jpg?itok=XIKNTr-e
Yamaha celebrates heritage during the 65th anniversary

MUMBAI: Yamaha Motor India (YMI) Group celebrated the 65th anniversary along with the global businesses under the Yamaha Motor Company (YMC) Ltd. with its HERITAGE of unique mobility solutions including two-wheelers, groundbreaking technologies and racing legacy. The company has planned various...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/Quaker.jpg?itok=S32YRqPl
Quaker salutes healthcare community

NEW DELHI: Quaker Oats, one of India’s leading brands in the oats segment, from the house of PepsiCo India, on National Doctor’s Day salutes the dedication and compassion of The Real Fit Heroes – our healthcare community with a special digital film.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/afkud.jpg?itok=H_7mRVL2
News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic

In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed about the rapidly evolving situation around COVID-19. New data from app marketing platform Adjust shows consumers are increasingly turning to their phones to consume news, suggesting that...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/savlon.jpg?itok=p10hH08V
ITC Savlon’s Healthy Hands Chalk Sticks earns a place in the Cannes Lions Creativity Report of the Decade

ITC Savlon’s Healthy Hands Chalk Sticks won a Grand Prix for the 2018 Creative Effectiveness Lions, showcasing how creativity can be harnessed to drive change. Only 3% of all work that is entered goes on to win a Lion which makes the earlier win and recognised as part of the decade’ creativity...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required