Mumbai: As the country battles its worst ever health crisis, Snacks brand Bikano has announced its decision to donate Rs 22 lakh for Prime Minister Cares Fund. The country has recorded over one lakh deaths from Covid-19 in the last 26 days, becoming the third country after the US and Brazil to record the highest cumulative death toll so far.

“Bikano has always stood for what counts for the greater good. As a company with a conscience, we aim at not only winning the hearts and minds of our patrons and food lovers; we are sincerely looking forward to giving back to the wider society where we belong to. And what better than pitching in for a cause which has affected nearly every one of us in some ways or the other,” said Bikano Director Manish Aggarwal. “It was our bounden duty to come forward and make our small contribution count.”

The company has remained relatively unscathed from the economic headwinds coming on account of Covid-19 even during the second wave. In fact, only recently, Bikano launched as many as seven products on a single day nationally which was soon followed by separate launches in cities in Punjab and northern Hindi speaking markets of UP and Uttarakhand, demonstrating its brand strength and performance.