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We are not very advertising oriented; we are influencer oriented: NOFILTR's Hitarth Dadia

Mumbai: NOFILTR Group is an influencer marketing agency that was conceptualised and co-founded by Sumedh Chaphekar. The agency saw the first light of dawn on 21 September 2017 when the marketing dynamics in India were undergoing a tectonic shift and social media had gradually begun to occupy centre...

MAM Marketing MAM
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Natpe announces its plan to file for bankruptcy under chapter 11

Mumbai: The National Association of Television Program Executives (Natpe) has announced its plan to restructure its business affairs with the Bankruptcy Court under Chapter 11 of the bankruptcy code. It said, "Like many other professional organisations, Natpe has been adversely impacted by the...

iWorld Over The Top Services
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Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands
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Striking the right note: Clef Music Awards'22 unveils the winners in a glitzy ceremony

It was a scintillating Saturday night at Mumbai’s Sahara Star hotel as the stars aligned to stage the second edition of Indiantelevision.com's Clef Music Awards.

Television TV Channels Music and Youth
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Ad spend to remain bullish this festive season

Mumbai: After two Covid-impacted years, the mood among consumers and advertisers for the festive season is a lot better. Media agencies expect a decent uptick in ad spends. The overall sentiment is positive. iProspect India executive vice president Kaushik Chakraborty explains, "Unlike the last two...

MAM Marketing MAM