Mumbai: Homegrown hair care and styling brand from Godrej Consumer Products Ltd (GCPL), BBlunt has introduced a new ‘Hot Shot’ range of styling products that the brand claim is stylist developed and tested on Indian hair. BBlunt has roped in actor Jennifer Winget as the face of this new hair styling range.
As part of this collaboration, BBlunt has released digital films dedicated to each product in the range. Conceptualised by Schbang, the films highlight the convenience of hair styling at home using the Hot Shot range to get salon-like finish.
"BBlunt has always been committed to making the best solutions tailor-made for Indian hair and weather. The Hot Shot hair styling range is the product of 25+ years of our experience put together in a bottle," said BBlunt founder and creative director Adhuna. "We want to encourage people to play with hairstyles and express themselves without worrying about any damage. To drive the message of experimenting freely with their hair, there was no better fit than the versatile Jennifer Winget. She brings on board the right attitude and a bucket full of confidence resonating with the brand perfectly.”
"Consumers love their hair as they walk out of the salon, but they often struggle to recreate their style at home – which can be so disappointing. So BBlunt is on a mission to change this," stated GCPL global creative & digital director Thomas Dawes. "With our Hot Shot hair styling range, we are giving people professional standard products that are rigorously tested in our world class salons. These products will protect against the hair damage caused by electrical tools, help fix your style in one place."
Known for her inimitable sense of style, Jennifer has been associated with the brand earlier for the launch of its 'Salon Secret' range. "BBlunt is a legacy hairstyling brand that I believe in and I am honoured to be a part of it. The Hot Shot hair styling range is the ultimate hair styling trio. We have also launched a DVC which highlights the benefits of the range and shows just how convenient it is to get salon-like hair at home," said Jennifer Winget.
Two more digital films of Hot Shot range featuring Jennifer Winget will be released in the coming days, said the brand.
Schbang founder Harshil Karia added, “BBlunt’s Hot Shot hairstyling is the perfect range for the upcoming party season! It’s convenient, enriching and the perfect DIY hairstyling tool. The collaboration between Jennifer Winget and BBlunt brings out the best of high fashion, again! We had an amazing time working on this digital campaign and hope that audiences enter 2022 in style.”
The Hot Shot hair styling range is available for purchase on bblunt.com and e-commerce platforms like Amazon, Nyka, among others.
