MUMBAI: BBDO India has appointed Edward Gunn as head of planning for its Mumbai office.
Gunn moved to India in 2017 as director at DDB Mudra Group.
Commenting on his new role Gunn said,“BBDO India becomes a natural fit for this. Their notion of creating 'Acts Not Ads' is perfectly aligned to my own. It’s the exact reason that I decided to move to India and I firmly believe that there is no place on earth that lives and breathes those ideals more than BBDO India. They’ve had a huge amount of success transmitting these values throughout India and the world, and I can’t wait to be at the epicentre of it all with the great Josy, and the wider team.”
“The modern Indian consumer isn’t without a conscience, they know how to vote with their wallets and want to do what they can to make India progress. Brands should have a role within this, and that’s what I want to implement in the most effective and creative way possible,” he added.
BBDO India chairman Josy Paul added, “Ed represents the wanderer in all of us. His search for cultural truths led him to us, and us to him. That’s the joy of serendipity. His ‘fresh eyes’ will help us open our mind about the world we live in. We are excited to have his 'international Indian' heart add value to our deeply local observations. Some may call it diversity, we see it as our third eye.”
Along with Colenso BBDO and DDB Mudra, he also runs his own agency.