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BBC uses big screens to push 'Dr Who' in UK

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MUMBAI: A trailer of the new series of UK pubcaster BBC One's Bafta award-winning drama Doctor Who is airing in cinemas across the UK. The show goes on air on the BBC later this year.

The trailer is part of a BBC test with Carlton Screen Advertising to showcase BBC content.

The deal, which covers 837 Odeon screens, 736 Cineworld screens and 142 Empire screens, will see a 90-second trailer of the new series shown before some of the most anticipated new releases including Cloverfield, Juno, John Rambo and There Will Be Blood.

BBC Vision head of marketing Naomi Gibney said, "This is a great opportunity for the BBC to reach new audiences with an exciting preview of the new series of Doctor Who."

Actress Catherine Tate is reprising her role as Donna, the runaway bride, and will star as the doctor's companion throughout the new series alongside David Tennant as the doctor.

The first episode of the new series will witness Donna tracking down the doctor during an alien emergency in modern-day London.

The couple are destined to experience a series of wonderful adventures throughout the series run including meeting one of Doctor Who's popular aliens, the Ood, in a new episode, Planet of the Ood.

Donna and the doctor will also be travelling through time for an encounter with the legendary murder mystery novelist Agatha Christie and taking a trip to Pompeii.

Guest stars who have already been confirmed to appear in the new series include Sarah Lancashire, Felicity Kendal, Alex Kingston, Lesley Sharp, Georgia Moffett, Lindsey Coulson, Fenella Woolgar, Tim McInnerny, Peter Capaldi, Phil Davis and Tracey Childs.

Freema Agyeman who has played Martha Jones, the doctor's companion throughout the critically acclaimed third series, will also return to the show to join the doctor and Donna mid-series.

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