BANGALORE: Aviva Life Insurance has embarked on expansion plans. The company is opening 13 new branches in the year 2005, taking its current strength from 24 to 37 branch offices.
 

 
The 13 new branches are slated to open in Chandigarh, Delhi (2 locations), Hyderabad, Mumbai (2 locations), Chennai, Nagpur, Kolkata, Bangalore, Vishakapatnam, Bhubhaneshwar and Goa.
 
 
Speaking on the occasion, Aviva Life Insurance MD Stuart Purdy said, "In the last three years we have focused on building a well trained Direct Sales Force that offers quality advice to customers. We are delighted that we are further expanding our presence and we will now be opening 13 new branches taking our total strength to 37. To service our customers better we will also be doubling our sales force strength in the current year."
 
 
Aviva has been trying to establish its presence in the Indian market by adopting a differentiated approach to sales, distribution, marketing and product strategy. They claim to have more than doubled their business and their field force capacity has already increased to 5000 FPAs.