Mumbai: Taiwanese tech giant Asus India has released a new brand campaign called #WhoWatchesTV to showcase its latest innovation of portable TV viewing experience. The brand campaign is aimed at untangling people from their traditional TV screens without breaking that bond. 

"Television holds a strong relationship with Indian households, being synonymous with ‘family time.’ All 90’s or 2000s kids can easily recollect some of their favourite TV shows, and how they reacted when someone interrupted their TV time. #WhoWatchesTV campaign urges consumers to resolve these interruptions by upgrading to Asus’ innovative product #YourOLEDTV that would offer an uninterrupted experience while allowing them to carry their TV wherever they go," said the brand in a statement.

As part of a social experiment, the campaign brings together content creators Funcho, Anam Darbar, Abhishek Nigam, and TV actor Arifsha Khan to capture people’s emotions when their TV time is interrupted, thereby emphasising the importance of a more portable way of watching television which is also aligned with the new normal. The campaign will be live across Asus’ digital as well as social media channels.

“TV has always been the core source of entertainment for all of us. We at Asus believe in constantly revamping consumers’ experience through our innovation and allowing consumers to do what they love, more innovatively," said Asus India business head of consumer and gaming PC, system business group Arnold Su. "Our latest campaign #WhoWatchesTV celebrates the emotional relationship we hold with television; it’s more of a companion and we want it to resonate with all age groups. Through this campaign, we urge everyone to reconnect with their inner child who would never compromise on its screen time by continuing to watch the favourite show on #YourOLEDTV.”