MAM

ASCI bags gold award for mobile app 'ASCIonline'

MUMBAI: The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

The Indian self-regulatory advertising watch-dog was awarded the prestigious prize at Athens on 8 May 2017 for launching the best initiative globally providing “Prompt and efficient complaint handling at no cost to the consumer”.

The Consumer Complaint Mobile App – ASCIonline – was launched in June 2015 to provide easy and convenient access for lodging complaints, increasing ASCI’s reach across India.

With a catchy slogan 'Snap It and App It', the App lets consumers’ flag complaints against offensive/misleading/vulgar advertisements. For every complaint, they get real-time auto updates within the App every time the status of the complaint is changed with regard to the progress of the complaint.

Keeping the design and interface clean, uncomplicated, and user-friendly, ASCI has ensured to rightly “M(obile)–Power” consumers providing the utility to voice against misleading advertisements.

This Free App which is available on android and iOS platforms continues to contribute upto 10% in the total number of complaints received even today.

ASCI chairman Srinivasan K. Swamy said, “We are delighted to receive this esteemed honour from EASA for recognizing our efforts towards strengthening ASCI’s role in self-regulation in the country. Continuing with the mission to protect consumers’ interest, ASCI embraced technology to connect with the consumers and curb misleading advertisements. This pathbreaking initiative has spurred expand ASCI’s reach significantly across many smaller cities and towns. The App was also referred to by Government Departments in India and appreciated for the pro-activeness of ASCI. After three successive wins in the past, acquiring another Gold has further provided cognisance for the SRO on an International platform as well.”

ASCI is now a part of the Executive Committee of the International Council on Advertising Self-Regulation (ICAS), which unites global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful body that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced for self-regulation in advertising.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_183627_800_x_800_pixel.png?itok=cFh1oJPY
The Advertising Club to host Effie India Awards '21 on 29 Oct

Mumbai: The Advertising Club is all set to host the Effie India Awards 2021, virtually, on 29 October at 7 p.m. This year The AdClub has surpassed all its previous records to receive 950 entries, the highest ever, with as many as 51 Agencies participating. Post conducting three town hall meetings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_174406_800_x_800_pixel.jpg?itok=fjLEVChf
Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021. The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_172110_800_x_800_pixel.jpg?itok=-xPTtzXs
Adloid appoints Amit Sharma as head of digital marketing

Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha. In this role, Sharma will be responsible for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_160052_800_x_800_pixel.jpg?itok=vLCB3_GU
Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_155711_800_x_800_pixel.jpg?itok=Cj6qA0KR
DDB Mudra Group advances gender equality with Phyllis India Project

Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_140428_800_x_800_pixel.jpg?itok=tZciajRj
Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_133141_800_x_800_pixel.jpg?itok=bIVadvN1
#KooKiyaKya asks Koo in its first-ever TVC

Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - ‘Koo Kiya Kya’ to urge people to express...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_131416_800_x_800_pixel.jpg?itok=ECVRqwSI
Efficacy Worldwide onboards Ravindra Singh as GM, North

Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North. In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_125105_800_x_800_pixel.jpg?itok=9kbH1-0p
Mindshare India expands its footprint in the east

Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday. Mindshare India has a mix of brands in its client roster across...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required