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ASCI investigates surrogate ads in liquor category appearing during IPL

MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL). Asci has put in place daily updates on the monitoring of alcohol brand extension advertising, instead of its...

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ASCI announces Covid-2019 advertising advisory

MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...

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Advertising fraternity comes out in support of Tanishq

NEW DELHI: The team at Tanishq couldn’t have foreseen, even in their wildest dreams, that a simple ad about two communities co-existing in peace and harmony would land them in such massive trouble. They have been dragged on social media, in the equity markets, probably on the ground too (if news...

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AAAI extends support to Tanishq ad, disapproves targeting

New Delhi: The Tanishq ad controversy seems to have got the attention of the entire advertising industry. In the latest development, Advertising Agencies Association of India (AAAI) said it disapproved of the targeting of the commercial. The association mentions that the threats against Tanishq as...

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Guest Column: ASCI to form new ad regulations to avoid misleading content

NEW DELHI: Advertising has evolved into an enormously complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the...

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