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ASCI releases guidelines on award referencing in ads

MUMBAI: The Advertisement Standards Council of India (ASCI) has introduced guidelines for usage of awards/rankings in advertisements effective 1 February 2020. According to a press release, “Consumers are sometimes misled into believing that an award or ranking which is given to a brand, product,...

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ASCI UPHELD COMPLAINTS AGAINST 137 ADVERTISEMENTS OUT OF 344

Mumbai: During the month of October 2019, ASCI investigated complaints against 344 advertisements, of which 80 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated 264 advertisements, of...

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ASCI to improve social media presence, strengthen monitoring of digital advertising: Rohit Gupta

The newly appointed Advertising Standards Council of India (ASCI) chairman of the board of governors Rohit Gupta will be putting a strong emphasis on the process of improving the digital advertisements.

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Rohit Gupta elected as the new chairman of ASCI

MUMBAI: At the board meeting, following the 33rd Annual General Meeting of The Advertising Standards Council of India (ASCI) held today, Mr. Rohit Gupta, President, Sony Pictures Networks was unanimously elected the Chairman of the Board of Governors of ASCI. Mr Rohit Gupta is an accomplished...

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ASCI upheld complaints against 190 ads out of 334 in June 2019

MUMBAI: During the month of June 2019, ASCI investigated complaints against 334 advertisements, of which 106 advertisements were promptly withdrawn by the advertisers as soon as they received communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI upheld complaints...

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