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Amul & PETA India engage in a Twitter war

Mumbai: Just days after Amul claimed vindication on its ad that purportedly unravels the facts and myths behind vegan milk as opposed to cow’s milk, the debate seems to have spilled all over the social media, triggering a tweetstorm between Amul MD Sodhi and PETA India. The ad released in March...

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"Need of the hour"- industry hails ASCI's new guidelines

MUMBAI: Is the party over for influencer marketing in India? Or does it get bigger hereon? These are some of the questions playing in the minds of industry players and consumers as the Advertising regulatory body (ASCI) unveiled its long-overdue guidelines for influencer advertising, here on...

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ASCI unveils final guidelines for influencer advertising on digital media

Mumbai: Advertisers now have a clear set of guidelines on which they can base their influencer driven ads/commercials. Industry watchdog - the Advertising Standards Council of India (Asci)  -  unveiled the final guidelines for influencer advertising on digital media today. The ombudsman had...

iWorld Social Media
Dabur dons Kovirakshak kit, as ASCI doffs Chyawanprash ad

Mumbai: India’s leading FMCG major Dabur India Limited Tuesday announced the launch of Dabur Kovirakshak Kit that includes Chyawanprash, Giloy, Tulsi and Juri-Tap products. A company message said the product is “A combination of time-trusted ayurvedic medicines to help in faster recovery from...

MAM Marketing Brands
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee

Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European...

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