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MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL). Asci has put in place daily updates on the monitoring of alcohol brand extension advertising, instead of its...
MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...
NEW DELHI: The team at Tanishq couldn’t have foreseen, even in their wildest dreams, that a simple ad about two communities co-existing in peace and harmony would land them in such massive trouble. They have been dragged on social media, in the equity markets, probably on the ground too (if news...
New Delhi: The Tanishq ad controversy seems to have got the attention of the entire advertising industry. In the latest development, Advertising Agencies Association of India (AAAI) said it disapproved of the targeting of the commercial. The association mentions that the threats against Tanishq as...
NEW DELHI: Advertising has evolved into an enormously complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the...
