Mumbai: Art-E MediaTech on Monday has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch.

In the official statement released by Art-E MediaTech, it is stated that the company will now be responsible for Biker’s partner in strategy formulation, social media strategy, media buying and influencer marketing. The mandate will be managed by Art-E MediaTech’s Noida office.

With the Indian men’s grooming market poised to reach $1.2 billion by 2024, CavinKare is getting ready to ride this growth trajectory through the Biker’s brand.

CavinKare marketing head – digital & e-commerce Amlan Pati explains, “We needed a team that would deeply understand our target audience and would enable our brand voice to be heard in a cluttered marketplace. I am very happy to have Art-E MediaTech as our partners in this journey and look forward to their insights and creativity in achieving our business goals.”

Art-E MediaTech co-founder Tejender Sharma added, "We are incredibly delighted to engage with Biker's for driving their digital journey across the social platforms. We are excited about our collaboration and look forward to making Biker’s the most admired brand in men’s personal care."