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Zee5 Global onboards Yogin Vora as associate director, digital marketing

Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director - digital marketing. Vora joins from HDFC Life, where he worked as senior marketing manager - digital marketing for more than three years. A management graduate from the University of Mumbai, Vora...

iWorld Over The Top Services
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GUEST COLUMN: How Artificial Intelligence is transforming the world of digital marketing

Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in a way to mimic and think like a human being. With data as the new oil in the marketing world, intelligence will be needed to derive meaningful...

MAM Marketing MAM
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Hashtag Orange bags digital mandate for Wildcraft India

Mumbai: Hashtag Orange has partnered with Wildcraft in its next phase of growth. As a part of this association. the digital communications agency will be responsible for carrying out the entire digital activity of the brand across creative, technology, and media.

MAM Media and Advertising Account
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SAVA appoints WATConsult as digital marketing partner for SAVA Herbals

Mumbai: SAVA Healthcare has appointed WATConsult, the hybrid digital agency from the house of dentsu India, as the digital marketing partner for its new herbal formulation business, SAVA Herbals. Through SAVA Herbals, the pharmaceutical company will be launching clinically proven herbal product...

MAM Marketing MAM
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FCB Group India & Kinnect join hands to power creativity with technology & data

Mumbai: Interpublic Group of Companies (IPG) and FCB on Friday announced the acquisition of an equity stake in a digital marketing agency, Kinnect. While the agency will partner with FCB Group India, it will continue to operate under the management of its current leadership.

MAM Media and Advertising Account

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