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Throwback2020: Not in moolah but digital marketing grew in virtue

It has been quite a few years that the digital marketing industry is enjoying a fabulous run rate in India. It is a no-brainer that growing internet penetration, cheap data rates, and just the sheer availability of digital entertainment and logistical options have contributed to its stellar rise.

Specials Year Enders
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New-age tools for digital platforms to optimise their revenue generation

As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public opinion that there are several challenges in earning from digital promotions, many new tools now allow bloggers to earn, without the need to...

MAM Marketing MAM
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Meghna Chettri joins UTI Mutual Fund

State Bank of India’s senior digital marketing manager Meghna Chettri has moved on from the organisation. She has joined UTI Mutual as senior associate vice president.

MAM Digital
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Over three decades, marketing has seen a paradigm shift

On a long trip, the mode of travel may encompass an assortment including air, train, road, boat. Even within these legs, the experience could differ significantly, for example driving on a mountain road, versus regular old ride through the city.

MAM Marketing MAM
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For brands, localised digital content is the way to go: WATConsult's Heeru Dingra

NEW DELHI: One of the most interesting outcomes of the digital revolution in the marketing space has been an increase in the volume and popularity of content created in local languages. In turn, this has not only got more and more people interested in digital content, but also sizeably helped...

MAM Marketing MAM

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