digital marketing


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Welcome aboard the Rs 25,000 cr digital marketing bandwagon

Established offline businesses are developing digital marketing strategies to expand while new businesses without an offline presence are thriving using only digital marketing. The reasons for using digital marketing are obvious.

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How brands are changing marketing techniques to attract GenZ and small towners

Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services...

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Digital PR: A game changer for your brand's reputation

The ‘long-sword’ is a late medieval and Renaissance sword known for its two-handed grip and a straight double-edged blade. Its timeless symbolism is inherently relevant today in describing the power of the digital realm which can either polish or tarnish an entity’s image in the eyes of masses.

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'Stories' is leveraging social media to connect with audiences: WeWork's Vineet Singh

The global platform, providing collaborative spaces to creators, budding entrepreneurs, and SMEs, WeWork was launched in India just two years ago through a joint venture with Embassy Group. Today, it has over a cumulative office space of 3 million square feet in Bengaluru, Mumbai, and Gurugram with...

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Vegan handbag brand Baggit to up marketing spends to 8% of overall budget

Veganism has taken the world by storm. Surprisingly, the cruelty-free lifestyle has found a space not only in the kitchens but also in the wardrobes of its patrons. Much before the wave of vegan lifestyle rose to its crescendo, a home-grown brand had adopted this into its products exceptionally.

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