Mumbai: Manoj Juneja has joined Reebok India as a chief operating officer (COO).

Aditya Birla Group’s fashion retail division Aditya Birla Fashion and Retail (ABFRL) has acquired US-based brand management company Authentic Brands Group (ABG) in 2019 to sell and distribute Reebok products in India and other southeast asian countries. Juneja will oversee wholesale, e-commerce, and Reebok branded retail stores in India.

Juneja’s career spans 23 years in strategic roles in retail, digital channel sales, marketing & leading successful brands in leadership roles for over nine years. His expertise lies in strategic planning, digital strategy, leading big teams, channel sales and retail operations and marketing.

Juneja was previously associated with Timex Group India as vice president of sales and marketing.

His longest association has been with adidas Group where he spent over 13 years and was senior director of sales and e-commerce. He was also associated with LG Electronics India.