MAM

DMAi Awards 2016 facilitate the champions of data driven marketers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/13/Untitled-1.jpg?itok=yjb03fK9

MUMBAI: ‘Collaboration’ - be it between creative agencies, marketers or consumers - has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

Click here for the full list of winners:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_160558_800_x_800_pixel.jpg?itok=Wzbs-DpQ
Pavan Kaushik named M3M India VP and corporate communication & PR head

Mumbai: M3M India Group has brought Pavan Kaushik on board as vice president and head of corporate communication.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/cavin.jpg?itok=Q-dS0_su
CavinKare inks third umpire brand partnership with Indian cricket team

Mumbai: Indian FMCG major CavinKare has announced its association with the India International Cricket Home Season 2021-2022 and has entered into an agreement for a year (with a right of first refusal for subsequent seasons), as the exclusive third umpire brand partner facilitated by ITW Consulting...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_114444_800_x_800_pixel.jpg?itok=RK8o7MHQ
Monk Entertainment executes 'Money Heist' with latest campaign for Scaler Academy

Mumbai: With the buzz surrounding the release of the latest season of Netflix series - "Money Heist," Monk Entertainment has come out with a moment marketing campaign titled 'If Indian engineers did a heist' for ed-tech company Scaler Academy. The campaign does a comic local spinoff of the popular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/img_09122021_105648_800_x_800_pixel.jpg?itok=_PQuGN3o
Genesys International appoints Sudhir Pradhan as president- Geospatial platform

Mumbai: Genesys International Corp has announced the appointment of Sudhir Pradhan as president for Geospatial platform. The appointment comes as a part of the mapping solutions company’s on-going effort to deepen the professional capability and continuing of its growth trajectory.P

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/09/bindu_balakrishnan.jpg?itok=XZm1j4sC
71 per cent of Indian marketers’ budgets to increase in 2022: DCMN Growth Guide

Mumbai: At least 66 per cent of global marketers expect their budgets to increase next year, with this figure rising to 71 per cent for Indian marketers alone, showed a new analysis published by DCMN, the growth marketing partner for digital brands. The ‘Growth Guide’ released on Thursday looks at...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_185636_800_x_800_pixel.jpg?itok=byMRWbFR
US Polo Assn announces Arjun Rampal as its India brand ambassador

Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_175036_800_x_800_pixel.jpg?itok=0BhD8RO1
Disney BYJU's Early Learn app onboards Neeraj Chopra as brand ambassador

Mumbai: Olympic gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney BYJU's Early Learn app. As part of this two-year commitment, Chopra will inspire the young learners of BYJU’s to learn in a more creative and interactive way and most...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_172911_800_x_800_pixel.jpg?itok=haxhl6a8
Pepperfry names Ruchir Aswal as VP of product - business

Mumbai: Homegrown furniture and home products marketplace Pepperfry has named Ruchir Aswal as vice president of product (business).  In this role, Aswal will be responsible for driving products for channel expansion (franchisee and other programmes), merchant or seller network, pepcart logistics,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_155358_800_x_800_pixel.jpg?itok=PDZmTpk8
Piramal Realty ropes in Farhan Akhtar as new brand ambassador

Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador.  The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required