MAM

Zoom makes Interbrand's 2020 Best Global Brands list

Amazon, Spotify, Netflix are fastest growers amid global Covid lockdowns

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=o5db6Gfq

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report.

Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the flip side, Facebook's value fell by 12 per cent to $35.2bn – although it moved up a place to #13 in the ranking.

Amazon, Microsoft and Spotify have added the most to their brand value in the past year. The e-commerce giant ranked at #2 and increased its brand value by 60 per cent, with a valuation of nearly $201 billion.

Music streaming service Spotify (#70) saw brand value increase by 52 per cent to $8 billion, jumping 22 places in the ranking, while Netflix rose to #41 with a 41 per cent increase to $12 billion. Business models have played a role in this success, with 62 per cent of double-digit risers relying on significant subscription model businesses.

Tesla re-entered the rankings at #40 with a brand value of $12.7 billion, having last appeared in the Best Global Brands table in 2017.

Read more news on Interbrand's Best Global Brands

Apple retained its top spot, growing its value 38 per cent to $323 billion and becoming the first brand to surpass the $300 billion-mark. Microsoft overtook Google (#4) to reach the number three spot. This is the first time the search engine has dropped from the top three.

Meanwhile, Samsung (#5) broke into the top five for the first time ever. The remainder of the Top 10 comprises: Coca-Cola #6 ($56 billion), Toyota #7 ($51 billion), Mercedes-Benz #8 ($49 billion), McDonald’s #9 ($42 billion) and Disney #10 ($40 billion).The top ten brands accounts for 50 per cent of the total table value this year.

 The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) to fall 13 per cent and 14 per cent respectively, with both dropping at least six places in this years’ ranking. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value (Hermes #28) falling between 1-9 per cent.

Other brands and industries have benefited from the ‘Covid effect’, notably logistics which saw an average of 5 per cent growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector became more central to our lives in lockdown. PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings – 12, 10 and 5 places respectively. The pandemic led to a sudden shift to electronic as the primary payment method and the swift roll out of programs to support local business during lockdown benefitted these brands, who provide access to capital in times of economic uncertainty.

 “Reports like Interbrand’s Best Global Brands are important for companies to better understand how we're being perceived in consumers’ hearts and minds,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. “Especially during these unprecedented times, when consumer behaviours have shifted and trust is more important than ever, these rankings are a way for us to better understand how we can best serve our communities.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/homelane-campaign.jpg?itok=-LeTq8dA
HomeLane to invest Rs 100 crore in marketing over 12 months

In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and plagued with unpredictability in terms of time, quality, transparency and expertise.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/05/friends.jpg?itok=5YFfW_bu
Seniority & Nobel Hygiene's latest offering is for silvers with active lifestyle

NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/nabendu_bhattacharyya.jpg?itok=pYHwMUMK
Nabendu Bhattacharyya moves on from Milestone Brandcom

NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from his current role as CEO and MD of Milestone Brandcom, the India-based OOH specialist agency from the house of dentsu international. He...

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/market.jpg?itok=hzwdzray
Advertising in newspapers most trusted by consumers: ASCI-ISA report

Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by the Advertising Standards Council of India (ASCI) and the Indian Society of Advertisers (ISA) stated.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/eatqual_2.jpg?itok=JF896DXo
EatQual: McDonald's new packaging for the specially-abled

NEW DELHI: Back in the noughties, McDonald’s as a brand was the great Indian equaliser. The brand was in dire straits after failing to win over Indian consumers whose palates and wallets were used to the taste and inexpensiveness of samosa, vada pao and chaat; so, McDonald’s switched gears and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/visa_0.jpg?itok=4r47RkZp
Wieden + Kennedy, Publicis win Visa's global creative accounts

NEW DELHI: Visa has handed over its creative accounts worth $200 million to Wieden + Kennedy and Publicis Groupe. While Wieden + Kennedy will now be responsible for leading its creative strategy and major initiatives, Publicis Groupe will be in charge of production duties.  Publicis Groupe’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/reverse_thought.jpg?itok=UHOKAs-2
Reverse Thought wins digital mandate for ICICI Prudential Pension Funds

NEW DELHI: Reverse Thought Creative Studios has won the digital mandate for ICICI Prudential Pension Funds Management Co Ltd. The agency will develop and manage creatives on topics relevant to the present and prospect investors in the National Pension System (NPS) of ICICI Prudential Pension Fund...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/japa_0.jpg?itok=xiPFm7jx
First-ever digital edition of Japanese Film Festival 2020 opens today in India

Japan Foundation New Delhi announced the launch of the Fourth edition of Japanese Film Festival (JFF) 2020 in India, today. The one-of-a-kind 10-day digital Film Festival will be held from 4th to 13th December’20.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/04/honeygate.jpg?itok=af_EPoGz
Honeygate: A sweet tale turns bitter for brands

KOLKATA: Honey is one of the most loved home remedies or immunity booster in Indian households. With the onset of Covid2019, the sweet miracle has attracted more Indian consumers, even global buyers. But a plot-twist has changed the narrative, as top brands in the category are allegedly...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required