MAM
Report on Shemaroo

Vodafone India modernises for IoT-ready future

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/01/Vodafone1.jpg?itok=wW2NeImn

MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this year. Telecom operator Vodafone India has marked itself as the first brand to undergo this evolution in India by asking consumers to be future ready.

Vodafone has repositioned itself as a modern, contemporary, inspiring and future-fit brand with its new tagline, “The future is exciting, Ready?’’. It is a significant metamorphosis for one of India’s most iconic and loved brands from its earlier 'Power to you' tagline, which was introduced in 2009. This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society.

Although the repositioning is a part of its global campaign, Vodafone wants Indian consumers to understand technology by showcasing Indian characters and Indian scenarios in its campaigns. The new visual identity will place greater emphasis on Vodafone’s iconic 'speech mark' logo that will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral in a new 2D design in place of a skeuomorphic 3D approach.

Vodafone India managing director and chief executive officer Sunil Sood said that the telco has marked a 180 per cent growth in SIM cards used for IoT devices in India. Although the numbers are small, the market is still emerging and with government’s smart cities initiative, a lot of IoT solutions would be used, making it an exciting time to reposition itself. Globally, 60 million SIM cards have been sold for IoT solutions.

“India is entering a new exciting era of digital, convergence, big data, IoT, cloud, augmented realities, robotics and AI. The real and virtual worlds are converging at an unprecedented pace to create a bold new future. Our new brand positioning emphasises Vodafone's mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world,” he adds.

The company recently tied up with various smartphone makers like Intex, Micromax, Lava and Nokia to encourage current non-users of 4G to upgrade and use internet. Vodafone India chief operating officer Balesh Sharma mentioned that the company has a well distributed network in India and now wants to make feature phones more affordable in rural India.

The telecom corporation will invest only selectively in print media but its digital spends will increase. “Our media spends will evolve over the next few years and we will invest heavily in digital and social media as that is where the opportunity lies,” he adds.

It remains to be seen whether Vodafone can replicate its success of earlier campaigns, such as its evergreen Zoozoos, into the unknown territory of IoT.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091119722.jpg?itok=sBoUU3VT
OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables

New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band. The association will include a 360-degree campaign and will be kick-started by a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/ronaldo.jpg?itok=3qhyAYmu
Ronaldo's Coke snub kicks off a meme-fest

Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors’ nightmare at the 2020 Euro football league. For one, it cost the beverage giant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624010448122.jpg?itok=91Pw_lUT
1702 Digital promotes Pranay Bhan to national creative director

New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624007229455.jpg?itok=Wj3r-qXk
ICC signs GoDaddy as official sponsor for WTC 2021

New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1623999742100.jpg?itok=IWyvdCyJ
slice onboards Siva Kumar Tangudu as CTO

MUMBAI: Fintech startup and credit card challenger slice on Friday announced the appointment of Siva Kumar Tangudu as the company’s new chief technology officer.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/interbrand.jpg?itok=-T7Dqbrh
Interbrand unveils top 30 brands set to revolutionise the US market

Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade. From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/car24.jpg?itok=Nh_my-Z3
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/icc.jpg?itok=zMsNkvJE
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required