Mumbai: Introducing a bold stride in its journey, Saundh, an everyday affordable-luxury label focused on womenswear, now unveils 'The Saundh Man', its first-ever men’s collection. With an established reputation for crafting exquisitely handcrafted styles, Saundh’s inaugural menswear collection marks a momentous step, as the brand embraces an all-new category poised for reinvention.

'The Saundh Man' marks an exciting new chapter within Saundh's meticulously crafted narrative of intricate print tales. This collection is tailored for the ones who embrace empowerment and express themselves fiercely. Reflecting founder Sarabjeet Saluja's visionary perspective, 'The Saundh Man' represents a distinct and exceptional expression of style and character.

Founder and CEO of Saundh, Sarabjeet Saluja, said, "Saundh’s foray into menswear was fostered by a large gap we identified in the market. While there are a lot of legacy players in the male cultural wear segment, their extravagant price points result in inaccessibility for a larger section of consumers. The Saundh Man is built to be a game changer in this space, a collection that brings class leading quality and suave aesthetics at accessible price tags."

Elaborating on his vision, Sarabjeet added, “The average Indian male has close to zero choices when it comes to affordable cultural apparel that looks aesthetic and feels grand. Moreover, this category glaringly lacks the luxury of choice that exists in women’s wear. These are the pain points that we address with The Saundh Man collection”.

Saundh’s inaugural range boasts of rare prints, radical designs, and radiant palettes. Capturing the true essence of modern men, the diverse lineup inherits majestic hues of ivory, breathtaking shades of pink, serene tints of green and bright layers of yellow. With this collection, Saundh has crafted an eye-catching collection that flaunts its cultural roots with pride. The collection debuts with a capsule edit of 12 pieces that include a ravishing range of kurtas, and ethnic jackets (bandis).

As the season of festivals beckons upon us, The Saundh Man makes for a great addition to all our shopping hampers. May it be for yourself or the marvelous men in your life, The Saundh Man is more than just a gift; it is an expression of exquisite taste and exceptional craftsmanship.

Ranging from Rs 6999, the latest range is available at Saundh’s ten key stores exclusively as well as on the brand’s official website.