Paytm Insider introduces interactive streaming to its creator tools

New features are aimed at enhancing audience experience at digital events

KOLKATA: In a latest update to its self-publish ticketing solution, Paytm Insider now provides video streaming capabilities with interactivity for events. Organisers can create, ticket, host events and control engagements during the event from the same self-publish creator tool in use for listing events by thousands of creators and artists across the country.

Events on interactive streaming come with live chat, emoji reactions and various engagement options during the event such as Q&A sessions, polls and fill in the blanks. Videos can be live streamed from a streaming software and creators can also plug in pre-recorded content with ease. The latter comes handy for event formats with high production values such as music concerts. The solution supports 4K resolution videos and 360-degree VR videos as well, enabling organisers to think beyond webinar formats.

Paytm Insider CEO Shreyas Srinivasan says, “Over the last few months, we’ve released product updates that helped ease the transition from listing physical events to ticketed digital event solutions for organisers. Our next set of features focus on raising the experience of a digital event. Our intent is not to replicate a physical event experience online but go after its core premise. At the end of the day, events are social experiences and the more we bring the sentiment of community and conversation, the faster a user will acclimatize to and adopt digital events.”

Paytm Insider’s pilot events with interactivity have included a virtual-reality based music concert  'Retrofuture' featuring Nucleya, Anish Sood and Ritviz which 6000+ fans from all across India tuned in for, a live quiz 'Tough Questions' with popular comics Kanan Gill and Abish Mathew, and a listening session with Nikhil D’Souza on the launch of his new EP - 'Waqt'.

Latest Reads
ASCI announces Covid-2019 advertising advisory

MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...

MAM Marketing MAM
TAM Media Research launches Crisp

NEW DELHI: TAM Media Research has launched CRISP (Consumer Reviews & Influencer Sentiments for Brand Performance) -a robust, intelligence analytics tool to help decode consumer sentiments in the Indian marketplace. The product is specially crafted for marketers to gauge and understand the...

MAM Marketing Brands
Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

KOLKATA: Amid the Covid2019 pandemic, Hindustan Unilever’s detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour. Conceptualised by Mindshare India and SVF Brands, the #...

MAM Marketing MAM
Law college apologises for Suits vs Jolly LLB 2 ad

NEW DELHI: Last week, readers came across a curious ad on the front page of The Times of India’s Bhopal edition. The print advert by Indore Institute of Law drew a comparison between two fictional characters Harvey Specter from American TV series Suits and Akshay Kumar from Jolly LLB. It bore the...

MAM Media and Advertising People
Vivo teams up with Mirzapur2

NEW DELHI: Mirzapur season 2 is all set to stream on Amazon Prime Video and viewers are eager to binge-watch the show after the previous season closed on a cliffhanger. To leverage the series’ immense popularity and connect with Indian audiences, smartphone maker Vivo is tying up with Mirzapur....

MAM Marketing MAM
Will OOH industry see a revival during Durga Puja?

KOLKATA: Even with Dashami a week away, the city of Kolkata lacks lustre. The usual crowd of revellers who throng the streets, flitting from one pujo marquee to another, is significantly smaller. There are fewer lights, fewer billboards, and fewer hoardings. Although, the number of pandals has not...

MAM Marketing MAM
HomeLane elevates Tanuj Choudhry as co-founder and COO

NEW DELHI: Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand’s overall business operations and driving long term growth strategy. The announcement was made by Srikanth Iyer, co-...

MAM Marketing MAM
Blue Dart ropes in Network Advertising as its creative & media partner

MUMBAI: Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm’s capability and edge across express logistics.   The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the...

MAM Marketing MAM

Showt Limited, the creators of Showt (“Shout”), the world’s instant global voting platform, having its global launch Q1 2021 in India, has announced that Anshuman Misra will become President of Showt Limited, starting today.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required